Month: August 2018

Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.

Greg Kihlström has always been fascinated by digital marketing and media. That’s why in 2003 he launched an agency focused on marketing, creative and digital with the purpose of connecting people and their passions. 15 years, multiple awards, and one acquisition later, Kihlstrom has announced the release of his second book.

The Agile Brand is Greg Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

The Agile Brand is Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.