Forbes Q&A: 14 Key Functions Of Google Analytics Agencies Should Be Using

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. To help speed up your learning curve, 15 experienced members of Forbes Agency Council detail the most useful ways to find valuable data through GA

Sword and the Script: The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

In the late 1990s, he finished school and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.