Greg Kihlström was featured in this interview on Forbes.com discussing marketing technology and campaign performance. You can view the rest of the article here.
Focus On More Personalized Offers And Multichannel Experiences
“If you aren’t doing so already, start focusing on more personalized offers and on personalizing experiences across more of your channels and touch points. Work to create a more consistent experience and messaging for an individual everywhere that they interact with your brand, and increase your ability to understand which offers work best with which individuals and segments.” – Greg Kihlstrom, GK5A