The Agile Brand Guide Book Series

The Agile Brand Guide marketing technology guides for marketers and CMOs

GET UP TO SPEED ON THE FUNDAMENTALS IN 3 HOURS OR LESS:

Discover trends, platforms, and best practices on the latest in marketing technology & CX

The internationally best-selling Agile Brand Guides series of marketing technology guides provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.

The Guides series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses.

Written by best-selling author and MarTech and CX thought leader Greg Kihlström, the series features forewords by industry leaders from brands such as IBM, Verizon Business, CSG, Lytics, Kin + Carta, and more.

Marketing Technology Guides Are Now Available

Purchase or pre-order the books in our Agile Brand Guide series, available in paperback, digital, and audiobook formats.

The Agile Brand Guide to Customer Data Platforms

Customer Data Platforms

The #1 Amazon Best-Seller
by Greg Kihlström

NOW AVAILABLE: In this first Agile Brand Guide, Customer Data Platforms (CDPs) are explored and demystified for marketing technology leaders and aspiring leaders.

Print | Ebook | Audio
Online Course

    The Agile Brand Guide to Customer Journey Orchestration

    Customer Journey Orchestration

    The #1 Amazon Best-Seller
    by Greg Kihlström, with a Foreword by Mark Smith, PhD, SVP Digital Experience at CSG

    NOW AVAILABLE: In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified.

    Print | Ebook | Audio

      The Agile Brand Guide to Agile Marketing Fundamentals

      Agile Marketing Fundamentals

      The #1 Amazon Best-Seller
      By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics

      NOW AVAILABLE: In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified.

      Print | Ebook | Audio

        The Agile Brand Guide to Agile Marketing Implementation

        Agile Marketing Implementation

        By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM

        NOW AVAILABLE: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. This guide discusses what it takes to truly implement Agile in your enterprise.

        Print | Digital | Audio

          The Agile Brand Guide to AI & Marketing by Greg Kihlström

          AI & Marketing

          The #1 Amazon Best-Seller
          By Greg Kihlström with a Foreword by Carlos Manalo, Co-CEO of The Office of Experience

          Now Available: With technologies like ChatGPT and other artificial augmentation, as well as other predictive tools for analytics and orchestration, what approach should marketers take in order to provide great customer experiences, creating the greatest efficiencies, and keeping ahead of the competition?

          Print | Digital | Audiobook

            The Agile Brand Guide to Creating an Agile Brand

            Creating an Agile Brand

            By Greg Kihlström, the best-selling author of House of the Customer and The Agile Brand Guides series

            NOW AVAILABLE: In this latest book in the best selling Agile Brand Guide series, the evolution of brands beyond simple logos to be recognized, to an ongoing dialogue between business and customer is explored. 

            Print | Digital

              The Agile Brand Guide to MarTech Stack Evaluation

              MarTech Stack Evaluation

              By Greg Kihlström with a Foreword by Brian Browning, VP of Technology at Kin + Carta

              Now Available: The Agile Brand Guide to MarTech Stack Evaluation by best selling author Greg Kihlström gives marketing and CX professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.

              Print | Digital | Audiobook

                The Agile Brand Guide to Marketing Operations

                Marketing Operations

                By Greg Kihlström, with a Foreword by Tommi Marsans, Verizon Business Group Transformation Lead

                NOW AVAILABLE: In this book the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide: Marketing Operations by best selling author Greg Kihlström gives marketing professionals a solid overview of the space.

                Digital | Print | Audiobook

                  The Agile Brand Guide to Conversational Marketing

                  Conversational Marketing

                  By Greg Kihlström, with a Foreword by Jamie Adams, CRO at Scorpion

                  NOW AVAILABLE: In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored.


                  Print | Digital | Audio

                    Agile Brand Guide: Marketing Measurement & Analytics

                    Marketing Measurement & Analytics

                    By Greg Kihlström with a Foreword by JR Sherman, CEO at Rainfocus

                    Available for Pre-order: In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored. 

                    Pre-order now

                      More marketing technology guides in the Agile Brand Guide series are coming soon.