The Agile Brand Guide Book Series

GET UP TO SPEED ON THE FUNDAMENTALS IN 3 HOURS OR LESS:
Discover trends, platforms, and best practices on the latest in marketing technology & CX
The internationally best-selling Agile Brand Guides series of marketing technology guides provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.
The Guides series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses.
Written by best-selling author and MarTech and CX thought leader Greg Kihlström, the series features forewords by industry leaders from brands such as IBM, Verizon Business, CSG, Lytics, Kin + Carta, and more.
Marketing Technology Guides Are Now Available
Purchase or pre-order the books in our Agile Brand Guide series, available in paperback, digital, and audiobook formats.

Customer Data Platforms
The #1 Amazon Best-Seller
by Greg Kihlström
NOW AVAILABLE: In this first Agile Brand Guide, Customer Data Platforms (CDPs) are explored and demystified for marketing technology leaders and aspiring leaders.

Customer Journey Orchestration
The #1 Amazon Best-Seller
by Greg Kihlström, with a Foreword by Mark Smith, PhD, SVP Digital Experience at CSG

Agile Marketing Fundamentals
The #1 Amazon Best-Seller
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics

Agile Marketing Implementation
By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM

AI & Marketing
The #1 Amazon Best-Seller
By Greg Kihlström with a Foreword by Carlos Manalo, Co-CEO of The Office of Experience
Now Available: With technologies like ChatGPT and other artificial augmentation, as well as other predictive tools for analytics and orchestration, what approach should marketers take in order to provide great customer experiences, creating the greatest efficiencies, and keeping ahead of the competition?

Creating an Agile Brand
By Greg Kihlström, the best-selling author of House of the Customer and The Agile Brand Guides series

MarTech Stack Evaluation
By Greg Kihlström with a Foreword by Brian Browning, VP of Technology at Kin + Carta

Marketing Operations
By Greg Kihlström, with a Foreword by Tommi Marsans, Verizon Business Group Transformation Lead
NOW AVAILABLE: In this book the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide: Marketing Operations by best selling author Greg Kihlström gives marketing professionals a solid overview of the space.

Conversational Marketing
By Greg Kihlström, with a Foreword by Jamie Adams, CRO at Scorpion

Marketing Measurement & Analytics
By Greg Kihlström with a Foreword by JR Sherman, CEO at Rainfocus
Available for Pre-order: In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored.
More marketing technology guides in the Agile Brand Guide series are coming soon.