The Agile Brand Guide Book Series

The Agile Brand Guide marketing technology guides for marketers and CMOs

GET UP TO SPEED ON THE FUNDAMENTALS IN 3 HOURS OR LESS

Discover trends, platforms, and best practices on the latest in marketing technology & CX

The internationally best-selling Agile Brand Guides series of marketing technology guides provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.

The Guides series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses. Written by best-selling author and MarTech and CX thought leader Greg Kihlström, the series features forewords by industry leaders from brands such as IBM, Verizon Business, CSG, Lytics, Kin + Carta, and more.

Featured Book

One of Thinkers360’s “Top 50 Books to Read in 2024”

NOW AVAILABLE: The Agile Brand Guide: Generative AI

By Greg Kihlström with a Foreword by Bernadette Nixon, CEO of Algolia

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Marketing Technology Guides Now Available

Available in paperback, digital, and audiobook formats with more editions forthcoming.

Marketing Measurement & Analytics

By Greg Kihlström with a Foreword by JR Sherman, RainFocus

Build a robust framework to create more successful single- and multi-channel marketing

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Agile Brand Guide: MarTech Stack Evaluation

MarTech Stack Evaluation

By Greg Kihlström with a Foreword by Brian Browning of Kin + Carta

Best-seller with practical advice on planning your MarTech stack for the future

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Agile Brand Guide: Marketing Operations

Marketing Operations

By Greg Kihlström with a Foreword by Tommi Marsans of Verizon Business

Building and Optimizing High-Performing Teams, Processes, and Platforms

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Customer Data Platforms (CDPs)

By Greg Kihlström

Best-seller on this important component of a first-party data strategy.

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Customer Journey Orchestration (CJO)

By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG

Best-seller now in its second edition that helps marketers understand how CJO can positively impact their customer experience.

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Conversational Marketing

By Greg Kihlström with a Foreword by Jamie Adams, Scorpion

Chatbots, Conversational AI, and chatbots are discussed in this best-seller.

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Agile Marketing Fundamentals

By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President of Lytics

Best-seller that gives a primer on Scrum for Marketers.

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Agile Marketing Implementation

By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG

Best-seller with practical advice on implementing Agile using Scrum for marketing.

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