The Agile Brand Guide Book Series
GET UP TO SPEED ON THE FUNDAMENTALS IN 3 HOURS OR LESS
Discover trends, platforms, and best practices on the latest in marketing technology & CX
The internationally best-selling Agile Brand Guides series of marketing technology guides provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.
The Guides series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses. Written by best-selling author and MarTech and CX thought leader Greg Kihlström, the series features forewords by industry leaders from brands such as IBM, Verizon Business, CSG, Lytics, Kin + Carta, and more.
Featured Book
One of Thinkers360’s “Top 50 Books to Read in 2024”
NOW AVAILABLE: The Agile Brand Guide: Generative AI
By Greg Kihlström with a Foreword by Bernadette Nixon, CEO of Algolia
Marketing Technology Guides Now Available
Available in paperback, digital, and audiobook formats with more editions forthcoming.
Marketing Measurement & Analytics
By Greg Kihlström with a Foreword by JR Sherman, RainFocus
Build a robust framework to create more successful single- and multi-channel marketing
MarTech Stack Evaluation
By Greg Kihlström with a Foreword by Brian Browning of Kin + Carta
Best-seller with practical advice on planning your MarTech stack for the future
Marketing Operations
By Greg Kihlström with a Foreword by Tommi Marsans of Verizon Business
Building and Optimizing High-Performing Teams, Processes, and Platforms
Customer Data Platforms (CDPs)
By Greg Kihlström
Best-seller on this important component of a first-party data strategy.
Customer Journey Orchestration (CJO)
By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG
Best-seller now in its second edition that helps marketers understand how CJO can positively impact their customer experience.
Conversational Marketing
By Greg Kihlström with a Foreword by Jamie Adams, Scorpion
Chatbots, Conversational AI, and chatbots are discussed in this best-seller.
Agile Marketing Fundamentals
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President of Lytics
Best-seller that gives a primer on Scrum for Marketers.
Agile Marketing Implementation
By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG
Best-seller with practical advice on implementing Agile using Scrum for marketing.