The Agile Brand Guides Book Series
The international best-selling Agile Brand Guides series of marketing technology guides provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.
The Guides series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses.
Marketing Technology Guides now available
Purchase or pre-order the books in our Agile Brand Guide series, available in paperback, digital, and audiobook formats.
Customer Data Platforms
by Greg Kihlström
In this first Agile Brand Guide, Customer Data Platforms are explored and demystified.
Customer Journey Orchestration
by Greg Kihlström, with a Foreword by Mark Smith, PhD, SVP Digital Experience at CSG
Agile Marketing Fundamentals
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics
AI & Marketing
By Greg Kihlström with a Foreword by Carlos Manalo, Co-CEO of The Office of Experience
Coming April 2023: With technologies like ChatGPT and other artificial augmentation, as well as other predictive tools for analytics and orchestration, what approach should marketers take in order to provide great customer experiences, creating the greatest efficiencies, and keeping ahead of the competition? The Agile Brand Guide to AI & Marketing discusses all these and more.
Agile Marketing Implementation
By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM
Coming May 2023: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. Putting it into practice, however, takes a knowledge of both the fundamentals as well as what it takes to truly implement Agile in your enterprise. This 2-part series will tackle all of this and more.
MarTech Stack Evaluation
By Greg Kihlström
Coming June 2023: The Agile Brand Guide to MarTech Stack Evaluation by best selling author Greg Kihlström gives marketing and CX professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.