The Agile Brand Guide: Conversational Marketing
Evaluating, Buying, and Implementing Chatbots, Conversational AI, and Live Chat for Marketers
Part of the #1 Amazon Best-Selling Series
By Greg Kihlström
AVAILABLE SOON:
While it would be great if brands could provide every customer with their own personal concierge during the buying and post-purchase journey, for enterprise organizations this simply isn’t possible. Instead, it is incumbent on brands to provide multiple ways to give customers the feeling of quick responses, tailored answers to their queries, and an overall personalized experience. One of the tools in a marketers’ toolset that is growing in importance in this regard is what is called conversational marketing, and it includes tools like chat bots, conversational AI, and live chat and is deployed across an organization’s customer communications infrastructure.
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience. The book includes insights and interviews with some of the thought leaders in marketing and customer experience.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement journey orchestration in their organizations.
About the author
Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.
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