Prioritizing, Integrating, and Utilizing KPIs and Metrics to Drive Customer and Business Growth
One of Thinkers360’s “Top 50 Books to Read in 2024” and an Amazon Best-Seller
By Greg Kihlström with a Foreword by JR Sherman, CEO of RainFocus
Data and measurement are critical aspects of any marketing strategy, and how this is approached can make the difference between category leaders and those that are left behind. The performance of each individual channel in a brand’s portfolio is important as they contribute to the whole. This means that brands who are able to have the best insights about their customers, their products and services, and their business will pull ahead.
In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored. The Agile Brand Guide: Marketing Measurement & Analytics by international best selling author Greg Kihlström gives marketing professionals a solid overview of marketing measurement and a winning framework to do it successfully, and will be available in print, digital, and audio formats.
This book gives marketers of all skill levels the knowledge and understanding to meaningfully measure the performance of their work while supporting the needs of the business and incorporating omnichannel customer behaviors into their view of marketing success. It also features a foreword by JR Sherman, CEO of RainFocus, an influential leader in the experiential technology space.
About the author
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.
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