Implementing & Optimizing Agile Practices in the Enterprise
Part of the #1 Amazon Best-Selling Series
By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales, IBM | Available in Print & Digital. Audio coming soon.
Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to varying success. While the principles of Agile approaches offer the prioritization, collaboration, and focus on continuous improvement that can provide great results, many teams struggle with implementation of these methods.
In this fifth book in the best-selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations. It features a foreword by Anthony Coppedge, Business Agility Lead, Digital Sales, at IBM.
The book explores common best practices, things to avoid, and other areas where marketing leaders and their teams should pay close attention as they strive to be successful in their implementation of Agile Marketing. This includes recommendations on working with other teams (whether they utilize Scrum or other Agile practices or not), as well as special considerations to be made when large-scale initiatives such as digital transformations are currently in progress.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to Agile marketing implementation provides ideas and insights that both beginning and seasoned leaders can utilize to be successful.
About the author
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.