The Agile Brand Guide to Customer Data Platforms
Evaluating, Buying, and Implementing CDPs for Marketers
The #1 Amazon Best-Selling Guide to CDPs
By Greg Kihlström | 75 Pages | Available in Print or as an Ebook
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Paperbook or Digital | Audiobook
Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customer’s behaviors and preference is key to achieving long-term customers. This, balanced with an increased need for data privacy and transparency over how customer data is used, make CDPs a critical part of a brand’s marketing technology infrastructure.
In this Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print, digital, and audiobook formats.
The book explores marketers’ need for a Customer Data Platforms, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.
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About the author
Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.
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