The Agile Brand Guide to Customer Data Platforms

Evaluating, Buying, and Implementing CDPs for Marketers

The #1 Amazon Best-Selling Guide to CDPs

By Greg Kihlström | 75 Pages | Available in Print or as an Ebook

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Paperbook or Digital | Audiobook


Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customer’s behaviors and preference is key to achieving long-term customers. This, balanced with an increased need for data privacy and transparency over how customer data is used, make CDPs a critical part of a brand’s marketing technology infrastructure.

In this Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print, digital, and audiobook formats.

The book explores marketers’ need for a Customer Data Platforms, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.

PURCHASE NOW:

Paperbook or Digital | Audiobook

The Agile Brand Guide to Customer Data Platforms by Greg Kihlstrom
The Agile Brand Guide to Customer Data Platforms by Greg Kihlstrom

About the author

Greg Kihlström, author, speaker, advisor and consultant on marketing technology and customer experience.
Greg Kihlström, author

Greg Kihlström

Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.

Read more | Greg on LinkedIn

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström

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