Expert Advice for Marketing Leaders on MarTech, AI, & CX
Articles and insights on marketing measurement for marketers and CX professionals.
One of your challenges as a marketer is to identify the right metrics that
not only measure marketing performance but also support your company’s
wider business objectives. In this article, we’re going to explore the
process of selecting marketing metrics that resonate with your stakeholders
across the organization.
How do you know if your marketing efforts are truly aligning with your
business goals? The answer lies in selecting the right marketing metrics to
evaluate success
Data privacy has become a hot issue in today’s digital marketing world. With the increasing number of high-profile data breaches and the growing concerns of consumers about how their data is being used, businesses need to be fully aware of the evolving data privacy landscape.
As a marketer, collecting data is an essential part of your job. However, with technology and regulations constantly evolving, it’s imperative to future-proof your marketing data collection approach.
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.
