Latest Customer Journey Orchestration Posts
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…
MarTech: Continuous improvement and innovation: Successful customer journey operations
This article was written by Greg Kihlström for MarTech. Read the full article here. Learn the essentials of feedback loops,…
How leadership supports customer journey orchestration
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts. Here are four ways leadership can provide critical…
Customer journey orchestration can happen one channel at a time
I talk with a lot of organizations at varying stages in their customer journey orchestration (CJO) journey, and one thing…
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems…