Latest Customer Journey Orchestration Posts
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems…
Personalizing the Customer Journey for Greater Engagement
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the original…
MarTech: The role of governance: Successful customer journey operations
This article was written by Greg Kihlström for MarTech. Read the full article on MarTech The right governance structure is…
The Importance of Customer Journey Orchestration (CJO) for Marketing Success
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and…
Brands need to focus on cross-channel engagement and retention
This article was based on the interview with April Mullen of Braze by Greg Kihlström for The Agile Brand with…