Introduction to Customer Data Platforms

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Planning, evaluating ,and implementing a CDP for Marketers. This course, created by Agile Brand founder and marketing technology thought leader Greg Kihlström covers everything you need to understand about customer data platforms to get started with an evaluation and implementation at your own company.

Opening: Course Introduction Lesson 1: Introduction to CDPs Lesson 2: 1st Party Data Strategy Lesson 3: What is a CDP? Lesson 4: What You Need in a CDP Lesson 5: CDP Considerations Lesson 6: How to Buy a CDP Conclusion Course Quiz

Posted by Greg Kihlström

Best-selling author, speaker, consultant and advisor. Principal at GK5A.