ROI of Personalized Experiences

Agile Brand Guide on May 21, 2023

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Customers want increasingly personalized content, offers, and experiences, but brands are often challenging in determining how to do this in an effective way that meets both customer and business needs. This course looks at how to measure and determine ROI from personalization efforts.

Introduction Lesson 1 – Let's Define Personalization Lesson 2 – The Data of Personalization Lesson 3 – Common Pain Points Lesson 4 – Measuring Personalization Lesson 5 – Ways to Get Started Lesson 6 – Advanced Personalization

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