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  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze

  The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here. Artificial intelligence has…

More Fast Company: Meaningful uses of artificial intelligence for marketers

  This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is…

More The Enterprisers Project: ChatGPT and beyond: AI and the customer experience

  This 4-part series was written by Greg Kihlström for MarTech. You can read the full and original article here, which links to…

More MarTech: North Star goals for category leaders: Agile, customer-centric culture

  This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over…

More CMSWire: The AI Adoption Mindset: Augmentation and Collaboration

  This article was written by Greg Kihlström for Forbes Agency Council. Read the original article here. Your marketing technology, or martech, platforms…

More Forbes: Strategic Evaluation Of Your MarTech Stack

  The following was written by Greg Kihlström for Quality Digest. Read the original article here. Customer loyalty and lifetime value are highly…

More Quality Digest: Balancing Customer Insights With the Bottom Line

  The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here. Greg Kihlstrom, Principal & Chief…

More YFS: Here’s How World-Class Brands Deliver Lasting CX Results

  This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly…

More Martechvibe: Achieving Maximum ROI From Personalised Customer Experiences

  This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key…

More Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience

  This article was originally written by Greg Kihlström for Fast Company Executive Board. You can read the original article here. As a…

More Fast Company: What leaders need to know about the health of their marketing technology stack

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Beyond just calculating CLV, companies must embrace…

More MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means…

More MarTech: North Star goals for category leaders: First-party customer view

  This article was originally written by Greg Kihlström for Sales & Marketing Management. Read the original article here. Today’s business leaders have…

More Sales & Marketing Management: Creating Success Through a Customer-First, Employee-Driven Approach

  This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential…

More CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience

  This article was originally written by Greg Kihlström for CMSWire. Read the complete article here. How are you building your house of…

More CMSWire: Understand, Serve, Listen: Building Your House of the Customer

  This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate…

More Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More B2B E-commerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce

  The following article was written by Greg Kihlström for MarTech. You can view the full article here. While “one-to-one” and “omnichannel” are…

More MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization

  This article was written by Greg Kihlström and originally published on Fast Company. Read the full article here. CLV is extremely important…

More Fast Company: Embracing the customer lifetime value model

  As a marketer, you know that data is an essential component of any successful marketing campaign. By collecting and analyzing data, you…

More First-party data strategies: an introduction for marketers

  This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to…

More MarTech: The ROI of personalized experiences: Process measurements

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More Composable Customer Data Platforms with Florian Delval, ActionIQ

  The following post was written by Greg Kihlström for Forbes. Read the original article here. As a marketing leader, it is hard…

More Forbes: A North Star for Personalized Customer Experience

  Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. The following was…

More MarTech: The ROI of personalized experiences: Content measurements

  For a while now, the marketing and advertising world has been grapping with two very important, yet opposing ideas. The first set…

More The Customer Experience Paradox: A Prediction for 2023

  This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a…

More MarTech: The ROI of personalized experiences: Audience measurements

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr

  This article was written by Greg Kihlström for Forbes. The original article can be found here. By now, you’ve probably heard the…

More Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation

  This week, in addition to thanking everyone reading this for their partnership and support over the last year, I wanted to talk…

More Meaningful Thanks for our Customers and Employees

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More Creating a great post-purchase customer experience with Irina Poddubnaia, TrackMage

  This article was written by Greg Kihlström for Fast Company. Read the full article here. Though it is beyond being a cliche…

More Fast Company: The fundamentals of agile leadership

  This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like…

More Forbes: It’s Time to Think About Experience Operations

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent

  This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer…

More CMSWire: 3 Things to Consider Before Buying a Customer Data Platform

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to…

More Customer Experience Innovation Without Boundaries, with Justin Anovick, Optimizely

  This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are…

More Forbes: How Customer Journey Orchestration Changes Your Marketing Approach

  This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and…

More MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO