# The Agile Brand Guide®: Expert Advice for Marketing Leaders on MarTech, AI, \& CX

> The Agile Brand Guide is a marketing technology guide for CMOs, marketing leaders, and aspiring MarTech leaders\.

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## Pages
- [The Agile Brand with Greg Kihlström® Podcast](https://agilebrandguide.com/the-agile-brand-podcasts/latest-podcasts/): The Agile Brand with Greg Khilström podcast features enterprise marketing, AI, and CX conversations with leaders from top brands, martech, AI platforms, and more\. 800\+ episodes\.
- [One Amazing Thing With Greg Kihlström™](https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-with-greg-kihlstrom/): Watch short demos of the latest marketing, AI, and CX platforms — each tool's single best feature, shown in minutes by Greg Kihlström\. See MarTech in action\.
- [Marketing \& AI Workshops for Teams \| Led by Greg Kihlström](https://agilebrandguide.com/workshops/): The Agile Brand Guide can provide interactive workshops and content for your team as you grow in your AI adoption and marketing technology maturity\. MarTech thought leader Greg Kihlström has worked with organizations of all sizes from global Fortune 50 to emerging companies and NGOs\. 
- [The Agile Brand® Shows](https://agilebrandguide.com/the-agile-brand-podcasts/): Our award\-winning, top\-ranked podcasts discuss marketing, management, customer experience, and more\. Podcasts are available on Apple, Spotify, YouTube, Amazon and more\.
- [Guide to: Artificial Intelligence \(AI\)](https://agilebrandguide.com/guide-to-artificial-intelligence/): Artificial Intelligence \(AI\) is one topic that seems to be top of mind for most in marketing and the rest of the business world\. Let's explore it in a variety of ways\. 
- [Guide to: Customer Journey Orchestration](https://agilebrandguide.com/guide-to-customer-journey-orchestration/): Customer Journey Orchestration platforms enable marketers to utilize multi\-channel or omnichannel marketing techniques\. Customer journey orchestration as a practice is essentially a marketing strategy that focuses on delivering personalized, seamless experiences to customers\. 

## Posts
- [156 AI \& Technology Statistics Marketers Should Know in 2026](https://agilebrandguide.com/ai-technology-statistics/): 156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced\.
- [Optimove: Responsive Marketing for Back\-to\-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands](https://agilebrandguide.com/optimove-responsive-marketing-for-back-to-school-2026-adapting-to-early-starts-budget-pressures-and-multichannel-demands/): Optimove's Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period\.
- [Yesterday's Marketing Technology \& AI News: July 18, 2026](https://agilebrandguide.com/yesterdays-marketing-technology-ai-news-july-18-2026/): Yesterday's martech news, July 17, 2026: Tec\-Do launched Navos 2\.0 at WAIC, a multi\-agent marketing system that plans and executes across office tools\.
- [Yesterday's Marketing Technology \& AI News: July 17, 2026](https://agilebrandguide.com/yesterdays-marketing-technology-ai-news-july-17-2026/): July 16 martech news: GenOptima launches RaaS GEO, Onclusive and Cyabra flag synthetic narratives, Brunner buys AdSkate, Altudo speeds Sitecore delivery\.
- [Criteo Chief Product Officer Todd Parsons on breaking down those channel silos](https://agilebrandguide.com/criteo-chief-product-officer-todd-parsons-on-breaking-down-those-channel-silos/): Criteo CPO Todd Parsons on why marketing channel silos distort performance, how AI is compressing the shopper journey, and unifying media across walled gardens\.

## Import Posts
- [Martech Series](https://agilebrandguide.com/feedzy-import/martech-series/)
- [Setup Wizard](https://agilebrandguide.com/feedzy-import/setup-wizard/)

## Knowledge Base
- [LTV:CAC Ratio](https://agilebrandguide.com/wiki/metrics/ltvcac-ratio/): The LTV:CAC ratio compares how much lifetime value a customer generates against how much it cost to acquire them\. Divide Customer Lifetime Value \(CLV\) by Customer Acquisition Cost \(CAC\) and you get a single number that says, roughly, "for every dollar we spend winning a customer, we get this many back over the relationship\." It's the headline unit\-economics metric for subscription and recurring\-revenue businesses, and it's one of the first things an investor looks at\.
- [CAC Payback Period](https://agilebrandguide.com/wiki/metrics/cac-payback-period/): CAC Payback Period is the number of months it takes to earn back what you spent acquiring a customer, measured from the gross profit that customer generates — not their revenue\. It answers one blunt question: how long until a new customer has paid for their own acquisition? Once they cross that line, everything after is contribution to the business; before it, they're still in the red\. It's a cash\-efficiency signal, and it pairs with the LTV:CAC Ratio to complete the unit\-economics picture\.
- [EBITDA \(Earnings Before Interest, Taxes, Depreciation, and Amortization\)](https://agilebrandguide.com/wiki/metrics/ebitda-earnings-before-interest-taxes-depreciation-and-amortization/): EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization\. It's a measure of a company's operating profitability that deliberately strips out four things — the cost of debt \(interest\), the tax bill, and two non\-cash accounting charges \(depreciation and amortization\) — to get at how much the core business earns from operations before financing and accounting decisions muddy the picture\. Start from net profit and add those four back, and you have EBITDA\.
- [Net Margin](https://agilebrandguide.com/wiki/metrics/net-margin/): Net Margin — also called net profit margin — is the share of revenue that survives as profit after every expense has been paid: cost of goods, operating costs, interest, taxes, all of it\. Express net income as a percentage of revenue and you have the number\. If a company earns $10 million in revenue and keeps $1\.2 million after everything, its net margin is 12%\. It's the bottom line, literally — the last line of the income statement, turned into a ratio\.
- [Quota Attainment](https://agilebrandguide.com/wiki/metrics/quota-attainment/): Quota Attainment is the percentage of an assigned sales target that a rep, team, or organization actually achieves in a given period\. Divide what someone sold by the quota they were given, and you get the number\. A rep with a $1,000,000 annual quota who closes $850,000 has 85% quota attainment\. It's the core scorecard metric of a sales organization, and it's how sales performance is judged from the individual rep all the way up to the whole company\.

## MailPoet Page
- [MailPoet Page](https://agilebrandguide.com/?mailpoet_page=captcha)
- [MailPoet Page](https://agilebrandguide.com/?mailpoet_page=subscriptions)

## Podcast Imports
- [B2B Agility™ with Greg Kihlström](https://agilebrandguide.com/secondline_import/b2b-agility-with-greg-kihlstrom/)
- [The Agile Brand™ with Greg Kihlstrom](https://agilebrandguide.com/secondline_import/the-agile-brand-with-greg-kihlstrom/)

## Books
- [The Agile Brand Guide®: Generative Engine Optimization](https://agilebrandguide.com/books/the-agile-brand-guide-generative-engine-optimization/)
- [Marketing Operations](https://agilebrandguide.com/books/marketing-operations/)
- [The Agile Brand Guide®: Customer Journey Management \& Orchestration: For Marketers and CX Professionals 2026 Edition](https://agilebrandguide.com/books/the-agile-brand-guide-customer-journey-management-orchestration-for-marketers-and-cx-professionals-2026-edition/)
- [The Agile Brand Guide®: Customer Journey Orchestration 2024 Edition](https://agilebrandguide.com/books/the-agile-brand-guide-customer-journey-orchestration/)
- [Journey to Customer Obsession](https://agilebrandguide.com/books/journey-to-customer-obsession/)

## Events
- [We Are Developers North America](https://agilebrandguide.com/event/we-are-developers-north-america/)
- [Ai4 2026](https://agilebrandguide.com/event/ai4-2026/): At Ai4 2026, join thousands to explore real\-world applications, breakthrough advancements, and proven best practices driving AI forward across every industry\. From AI Agents and Generative AI to World Models and beyond — at Ai4 you’ll discover it all\.
- [WMF \- We Make Future: The International Festival on AI \& Digital Innovation](https://agilebrandguide.com/event/wmf-we-make-future-the-international-festival-on-ai-digital-innovation/)
- [PegaWorld 2026](https://agilebrandguide.com/event/pegaworld-2026/)
- [Mid\-Atlantic MarCom Summit](https://agilebrandguide.com/event/mid-atlantic-marcom-summit-4/): The Mid\-Atlantic region’s largest marketing, advertising and communications summit\.

## Feed Items
- [MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America \& EMEA](https://agilebrandguide.com/wprss_feed_item/moengage-gets-100-million-to-scale-marketing-ai-agents-and-accelerate-expansion-in-north-america-emea/): The investment, led by Goldman Sachs Alternatives and A91 Partners,  will strengthen MoEngage’s leadership across North America and EMEA, amid growing global demand for next\-generation AI\-powered marketing technology\. AI\-led Customer Engagement Platform, MoEngage, gets $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners, underscoring the growing global demand for next\-generation marketing \[…\]
- [BoomID Forms Partnership Alliance with Dun \& Bradstreet to Enhance Identity Authorization with Advanced Business Intelligence](https://agilebrandguide.com/wprss_feed_item/boomid-forms-partnership-alliance-with-dun-bradstreet-to-enhance-identity-authorization-with-advanced-business-intelligence/): BoomID, a provider of biometric powered fraud and risk management solutions featuring proprietary risk engines, announced an Alliance Agreement with Dun \& Bradstreet, a global leader in business decisioning data and analytics\. The collaboration will integrate authoritative business data into the BoomID platform, enhancing BoomID’s ability to deliver comprehensive identity verification and sophisticated risk assessments\. \[…\]
- [Pulumi Introduces AI\-Powered Automatic Remediation for Infrastructure Policy Violations](https://agilebrandguide.com/wprss_feed_item/pulumi-introduces-ai-powered-automatic-remediation-for-infrastructure-policy-violations/): Neo, Pulumi’s AI platform engineer, intelligently fixes compliance issues across any cloud Organization\-wide policy management now available to Team and Enterprise customers Pulumi, the infrastructure\-as\-code platform, announced AI\-powered automatic policy remediation through Pulumi Neo, addressing a persistent challenge in infrastructure governance: the backlog of policy violations that platform teams struggle to remediate at scale\. Neo \[…\]
- [Guardz Partners with Check Point Software to Redefine Email Security for MSPs with Unified Detection \& Response](https://agilebrandguide.com/wprss_feed_item/guardz-partners-with-check-point-software-to-redefine-email-security-for-msps-with-unified-detection-response/): Built directly into the Guardz platform and powered by Check Point Harmony Email, MSPs can now stop email\-borne threats before they spread – slashing phishing, BEC, and ransomware risks by 99%\. Guardz, the cybersecurity platform redefining how Managed Service Providers \(MSPs\) protect small and medium\-sized businesses \(SMBs\), announced a new strategic technology partnership with Check \[…\]
- [SquareX Named SINET16 Innovator for Browser Detection and Response](https://agilebrandguide.com/wprss_feed_item/squarex-named-sinet16-innovator-for-browser-detection-and-response/): SquareX, a pioneer in the Browser Detection and Response \(BDR\) space, announced it has been named a SINET16 Innovator for 2025\. The SINET16 Innovator Award recognizes the most innovative and compelling technologies addressing cybersecurity threats and vulnerabilities\. SquareX was selected from a competitive pool of 193 applications spanning 19 countries by a judging committee of 112 cybersecurity \[…\]

## Categories
- [News](https://agilebrandguide.com/category/news/)
- [The Agile Brand with Greg Kihlström](https://agilebrandguide.com/category/theagilebrand-podcast/)
- [Artificial Intelligence](https://agilebrandguide.com/category/articles/ai-marketing/)
- [Customer Experience](https://agilebrandguide.com/category/articles/customer-experience-insights/)
- [Business Transformation Pitch With The CX Goalkeeper](https://agilebrandguide.com/category/business-transformation-pitch/)

## Tags
- [Greg Kihlström](https://agilebrandguide.com/tag/greg-kihlstrom/)
- [Forrester](https://agilebrandguide.com/tag/forrester/)
- [Salesforce](https://agilebrandguide.com/tag/salesforce/)
- [Optimizely](https://agilebrandguide.com/tag/optimizely/)
- [Pega](https://agilebrandguide.com/tag/pega/)

## Knowledge Base categories
- [Platform Leaders](https://agilebrandguide.com/wiki/the-industry/people/platform-leaders/)
- [Measurement Metrics](https://agilebrandguide.com/wiki/measurements/metrics/)
- [Platform List \(Deprecated\)](https://agilebrandguide.com/wiki/platform-list-deprecated/)
- [Terms](https://agilebrandguide.com/wiki/terms/)
- [Models \& Frameworks](https://agilebrandguide.com/wiki/martech-concepts/models/)

## Knowledge Base Tags
- [Artificial Intelligence](https://agilebrandguide.com/wiki/tag/artificial-intelligence/)
- [Ecommerce](https://agilebrandguide.com/wiki/tag/ecommerce/)
- [Metrics](https://agilebrandguide.com/wiki/tag/metrics/)
- [Agentic Commerce](https://agilebrandguide.com/wiki/tag/agentic-commerce/)
- [Frameworks](https://agilebrandguide.com/wiki/tag/frameworks/)

## Book Categories
- [MarTech](https://agilebrandguide.com/book-category/martech/)
- [The Agile Brand Guide® Series](https://agilebrandguide.com/book-category/the-agile-brand-guide-series/)
- [Customer Experience](https://agilebrandguide.com/book-category/customer-experience/)
- [Artificial Intelligence](https://agilebrandguide.com/book-category/artificial-intelligence/)
- [House of the Customer Series](https://agilebrandguide.com/book-category/house-of-the-customer-series/)

## Book Formats
- [Paperback](https://agilebrandguide.com/book-format/paperback/)
- [Digital](https://agilebrandguide.com/book-format/digital/)
- [Audiobook](https://agilebrandguide.com/book-format/audiobook/)
- [Hardcover](https://agilebrandguide.com/book-format/hardcover/)

## Book Series
- [The Agile Brand Guide®](https://agilebrandguide.com/book-series/the-agile-brand-guide/)
- [House of the Customer](https://agilebrandguide.com/book-series/house-of-the-customer/)
- [The Agile Series](https://agilebrandguide.com/book-series/the-agile-series/)
- [The Composable Roadmap](https://agilebrandguide.com/book-series/the-composable-roadmap/)
- [Priority is Action](https://agilebrandguide.com/book-series/priority-is-action/)

## Co\-Authors
- [Greg Kihlström](https://agilebrandguide.com/book-author/greg-kihlstrom/)
- [Chad Solomonson](https://agilebrandguide.com/book-author/chad-solomonson/)
- [Adeline Ashley](https://agilebrandguide.com/book-author/adeline-ashley/)
- [Matt Butler](https://agilebrandguide.com/book-author/matt-butler/)
- [Carlos Manalo](https://agilebrandguide.com/book-author/carlos-manalo/)

## Optional
- [Sitemap index](https://agilebrandguide.com/sitemap_index.xml)