The Agile Brand Guide: Building the E-Commerce Experience

Part of the Best-Selling Series of Martech Books

By Greg Kihlström

Available Early 2025

Online retail is continuing to take a larger role in most brands’ strategies, and the competition within e-commerce is continuing to become more sophisticated and diverse. Because of this, it is imperative for brands to build a winning e-commerce experience and platform strategy that is built for current needs and expandable to future ones, keeping in mind growing trends in personalization, omnichannel behaviors, data privacy, and the need to utilize AI technologies to scale and tailor experiences.

In this first edition of this internationally best-selling series of books on marketing technology concepts and platforms, the components of a winning e-commerce platform are explored and demystified. The book explores marketers’ need to find the best platforms and software components for their brand, as well as the important stages in the buyer’s journey, the different types of platforms on the market, as well as how to initially evaluate platforms and approaches, then how to best ensure you have a winning formula for e-commerce success. 
Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to building a strong e-commerce experience provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully build a winning buyer’s journey and the necessary infrastructure their organizations. The book features chapter contributions from some of the thought leaders in the online retail space, giving readers actionable insights and real-world examples of how to be successful.

Available Early 2025