A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Balancing automation with human touch in the patient experience
The healthcare landscape is undergoing a significant transformation, driven by technological advancements and a growing…
Enhancing AI-assisted software engineering through transparency
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity.…
Balancing Personalization with Data Privacy
The demand for personalized experiences is at an all-time high. Consumers increasingly expect brands to…
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
