Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
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Expert Mode
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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More Articles on MarTech, AI, & Customer Experience
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured…
