Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured…
