Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
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More Articles on MarTech, AI, & Customer Experience
E-commerce requires brand and sales alignment
In the rapidly evolving landscape of e-commerce, the integration of brand identity and sales strategy is paramount to achieving success.…
