Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
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More Articles on MarTech, AI, & Customer Experience
Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment…
