Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
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Expert Mode
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. …
Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors,…
Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: CX Quality Is Falling—Forrester Says Total Experience Can Fix It
This article was written by Greg Kihlström for CMSWire. About 1,500 customer experience, digital-business and B2C marketing leaders converged here…
