In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored.
Written by: Greg Kihlström, with a Foreword by JR Sherman, CEO at RainFocus
Prioritizing, Integrating, and Utilizing KPIs and Metrics to Drive Customer and Business Growth
Digital and audiobooks are also available through Amazon:
Note: The Agile Brand Guide series books are 2-3 hour reads to quickly get up to speed on key areas of marketing, technology, and CX.
Data and measurement are critical aspects of any marketing strategy, and how this is approached can make the difference between category leaders and those that are left behind. The performance of each individual channel in a brand’s portfolio is important as they contribute to the whole. This means that brands who are able to have the best insights about their customers, their products and services, and their business will pull ahead.
In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored. The Agile Brand Guide: Marketing Measurement & Analytics by international best selling author Greg Kihlström gives marketing professionals a solid overview of marketing measurement and a winning framework to do it successfully, and will be available in print, digital, and audio formats.
This book gives marketers of all skill levels the knowledge and understanding to meaningfully measure the performance of their work while supporting the needs of the business and incorporating omnichannel customer behaviors into their view of marketing success. It also features a foreword by JR Sherman, CEO of RainFocus, an influential leader in the experiential technology space.
All books purchased through The Agile Brand website are signed by the author.
Print length: 150 pages – this is a 2-3 hour read.
Bulk Discounts available for 10 books or more.
|Dimensions||9 × 6 cm|