The Agile Brand Guide: MarTech Stack Evaluation

Description

Written by: Greg Kihlström, with a Foreword by Brian Browning, VP Technology at Kin + Carta

Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure

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Description:

Note: The Agile Brand Guide series books are 2-3 hour reads to quickly get up to speed on key areas of marketing, technology, and CX.

Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.

In this sixth book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide to MarTech Stack Evaluation by best selling author Greg Kihlström gives marketing and CX professionals a solid overview of the space in a short guide format.

The book explores how marketing and leaders and aspiring leaders can be successful in their implementation of a high-performing marketing technology stack. The book includes insights and interviews with some of the thought leaders in marketing and customer experience.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.

Print length: 110 pages – this is a 2-3 hour read.