The Agile Brand Guide to AI & Marketing

Description

Named one of “The Very Best Books on AI in 2023” by The Marketing AI Institute

Written by: Greg Kihlström, with a Foreword by Carlos Manalo, Co-CEO of The Office of Experience

Generative AI, Next Best Action, Task Automation, and Beyond for Marketers (Signed Paperback)

Digital and audiobooks are also available through Amazon:

Order on Amazon: Digital (Kindle) | Audiobook | Paperback

Description:

Note: The Agile Brand Guide series books are 2-3 hour reads to quickly get up to speed on key areas of marketing, technology, and CX.

Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams..

In this fourth book in the best-selling Agile Brand Guide series, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored.The Agile Brand Guide to AI & Marketing by Greg Kihlström is now available in print and digital formats.

The book explores how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization. This includes an exploration of both the current uses of AI and machine learning in marketing, as well as the four primary areas where marketers should be paying attention. The book includes insights and interviews with some of the thought leaders in marketing and AI, and a foreword by Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to the application of AI in marketing provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.

Print length: 121 pages – this is a 2-3 hour read.

Bulk Discounts available for 10 books or more.