This website is aimed to provide today’s marketers with the insights and information to help make better strategies, better decisions, and stay informed amidst the deluge of new approaches, platforms, and acronyms we find ourselves facing.
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Martechipedia is a labor of love. It is intended to be useful, but will not be a fully comprehensive guide to marketing terms and technology for any foreseeable time.
If you would like to send additions, please note the following:
- The term you would like to add
- Its definition (no more than 1-2 paragraphs of objectively-written text)
- Related (existing) pages on Martechipedia it should link to
- Third party resources that can be helpful in understanding the term (please no shameless plugs – they will not be included)
The primary mission of this website is to be helpful to those in the marketing profession.