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Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty

Agile Brand Guide on July 6, 2025

Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In the world of digital experience, speed isn’t just nice to have. It’s a competitive weapon.

#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper

Agile Brand Guide on June 17, 2025

If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?

Today we’re going to talk about how even seemingly minor improvements in speed and performance can have outsized impact on customer experience—and revenue.

To help me discuss this topic, I’d like to welcome Jaxon Repp, Field CTO at Harper.