Business Value (Scrum Element)

Definition

While many references on Agile and Scrum, as well as Agile Marketing, don’t go into as much detail about this, it is important that we introduce the concept, because it is a core driver of prioritization in Scrum. This means, that without understanding what we mean by “business value” it will be hard to prioritize what gets done and when.

The other thing that makes business value difficult is that it can vary widely depending on the organization. While some companies may prioritize sales, others may prioritize efficiency, customer satisfaction, or other factors. It is ultimately the product owner’s responsibility to determine the definition of business value, though it is almost always tied to organization key performance indicators, or KPIs.

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