Definition
The daily scrum is a more formal meeting of the working team within a Sprint, led by the scrum master, a role we will learn more about shortly, and follows a 15 minute timeframe.
By contrast, the standup meeting is a little less formal, and includes a larger team, including stakeholders like the product owner. The standup meeting gets its name because it is a short meeting in which the team members shouldn’t have time to sit down and get comfortable – if people are standing they will want to keep the meeting brief.
The standup is not intended to be a full report-out of everything happening. Instead, It is a chance for team members to answer three questions:
- What did you accomplish yesterday?
- What will you work on today?
- And, are there any blockers in your way?
It is also important that the entire team can attend, because direct communication is essential and one of the core principles of the agile approach.
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Introducing The Agile Brand Guide to Agile Marketing Fundamentals
Understanding, Planning, and Implementing Scrum for Marketers
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics
Related
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- The Sprint Goal
- The Definition of Done
- The Product Vision
- The Burndown Chart
- The Business Value
- Story Points
- Kanban
Resources
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
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