Definition of Done (Scrum Elements)

Definition

The definition of done is the criteria that must be met by an item added from the Product Backlog, and into the Sprint Backlog in order for it to be considered complete and part of the current Increment. It is important that these definitions are short and understandable by all, so that it is easy to determine whether their requirements have been met, so that the items can be considered “done.“ While the definition of done can be overlooked as unnecessary or obvious, the exercise of outlining exactly what it is can often be more enlightening than you might imagine at first glance.

Resources

Related Content on Agile Marketing

  • Customer centric culture starts at the top

    Customer centric culture starts at the top. This is a phrase that we often hear in the business world, but what does it really mean? I

    More

  • AI integrated into phone calls enhances the customer experience

    Artificial intelligence (AI) enhances customer experience by improving the efficiency and personalization of phone call interactions. Through the use of AI technologies, businesses can analyze phone call data to gain insights into customer needs and preferences. This data can then be used to tailor products, services, and marketing strategies to better meet customer expectations.

    More

  • S1 | 80: Designing Experiences that drive loyalty

    How can you design experiences to drive customer loyalty? Kevin Budelmann is an Experience Design expert, a professor at both Michigan State and Northwestern Universities, and authored Brand Identity Essentials. He brings over a quarter-century shaping design, strategy, and brand experience. We explore the converging paths of behavioral economics, design thinking, and customer experience—all through…

    More

  • The evolving data privacy landscape

    The data privacy landscape is evolving. In today’s digital age, where data is constantly being collected, analyzed, and used to power personalized experiences, marketing efforts, and various aspects of the business, the importance of data privacy has never been more crucial. With the rise of data breaches, hacking incidents, and concerns over how companies are…

    More

  • S1 | 26: The ABC’s of Innovation with Robyn Bolton, Founder, MileZero

    Today we talk about the ABC’s of Innovation with Robyn Bolton, Founder, MileZero. I don’t mean the alphabet, what the ABC’s refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful…

    More

  • The unique role of personalization in B2B marketing

    Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper level. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique preferences, interests, and behaviors. This approach allows B2B brands to create more engaging and inspiring stories that…

    More