Product Backlog (Scrum Element)

Definition

The product backlog is a large list of all many ideas, items, and proposed work that are accumulated and compiled into a list. Some of these items may be well-defined, and others may be more vaguely defined. Because of this, the product backlog is often a collection of ideas in various states of being defined and doesn’t necessarily reflect all of the work that will actually be performed. It is instead a way to ensure that all ideas are captured and that they can be more clearly defined and prioritized when they are most likely to create business value.

The Agile Brand Guide to Agile Marketing Fundamentals by Greg Kihlström

Get the International Best-Selling Book

Introducing The Agile Brand Guide to Agile Marketing Fundamentals

Understanding, Planning, and Implementing Scrum for Marketers

By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics

Learn more: Available in Digital, Paperback, and Audio

Resources

Related Content on Agile Marketing

  • S1 | 24: Branding and marketing a location to businesses with Kelly Rindfusz, Arlington Economic Development

    Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience. To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia.

    More

  • Mobile makeover for personalized shopping experiences

    One concept that is gaining traction in the retail industry is the idea of a mobile makeover for personalized shopping. This concept revolves around bridging the gap between the physical and digital realms of retail, and leveraging mobile devices to enhance the customer experience.

    More

  • Leveraging AI for agility in a B2B environment

    Artificial Intelligence (AI) has become a game-changer in the field of marketing technology, providing organizations with the ability to adapt and respond quickly to changing market dynamics. Leveraging AI for agility has become a crucial aspect of staying competitive in today’s fast-paced business environment.

    More

  • AI is an augmentation, not a replacement

    One of the key points discussed in the interview with Deane Barker from Optimizely is the role of AI in marketing. He emphasizes that AI, particularly generative AI, has gained a lot of attention and is being integrated into various products. However, there is a lot of hype surrounding AI and it remains to be…

    More

  • Better decision-making with AI-based predictive analytics

    Artificial Intelligence (AI) can enable better decision-making by providing predictive analytics and insights based on real-time data. Traditional data analysis focuses on what has already happened, providing a retrospective view of events. However, AI has the potential to go beyond this and predict future outcomes with greater accuracy.

    More

  • Headless architecture provides powerful features but it is important to consider alternatives

    Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple channels beyond just websites. It involves separating the presentation layer from the content administration, allowing organizations to deliver content to various platforms such as social media, marketing automation platforms, and more. This separation enables organizations…

    More