A Sprint is a pre-defined period of time – usually two- or four- weeks, in which a specific set of items is completed. This set of items is included in the Sprint Backlog.
You can think of the Sprint as a “container” of sorts that includes all of the work done within that time period. It includes meetings like the daily Scrum and standup, which we’ll discuss next, as well as any work that is done within that time period.
Additionally, every Sprint begins with the Sprint Planning Session and ends with the Retrospective, at which point a new Sprint begins.
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
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