A Sprint is a pre-defined period of time – usually two- or four- weeks, in which a specific set of items is completed. This set of items is included in the Sprint Backlog.
You can think of the Sprint as a “container” of sorts that includes all of the work done within that time period. It includes meetings like the daily Scrum and standup, which we’ll discuss next, as well as any work that is done within that time period.
Additionally, every Sprint begins with the Sprint Planning Session and ends with the Retrospective, at which point a new Sprint begins.
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- The Sprint Goal
- The Definition of Done
- The Product Vision
- The Burndown Chart
- The Business Value
- Story Points
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
Related Content on Agile Marketing
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.
The Business Value of a Great Employee Experience
Today we’re going to talk about the business value of creating a great employee experience. To help me discuss this topic, I’d like to welcome Annette Franz, Founder & CEO of CX Journey, and best-selling author.
The 4 categories of MarTech platforms
Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As technology continues to evolve, it is important for marketers to stay up-to-date on MarTech options that can augment their marketing efforts. MarTech can be divided into four main categories: customer information, content & campaign delivery, measurement & reporting, and workflow & automation. In this article, we will explain each of these categories in detail and provide examples of how they can improve your marketing efforts.
Fast Company: Aligning marketing operations with your marketing strategy
This article was written by Greg Kihlström for Fast Company Executive Board. When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.
Marketing technology is not just for marketers
Do you know what your organization’s marketing technology infrastructure looks like? If not, you may want to do some research and take a closer look. While it is commonly assumed that the responsibility of marketing technology lies solely with the CMO or other applicable positions in large companies, understanding its significance should be something everyone within an organization has knowledge on. After all, modern marketing practices rely heavily upon the use of efficient and robust technologies; failing to have these figures in place can inhibit growth opportunities and put competitive advantage at risk.In this article, I will explore why executives need to understand their company’s marketing technology infrastructure and how easy it is – even for non-marketers -to gain familiarity on essential trends shaping successful campaigns today.Why should non-marketing leaders should understand marketing technology Marketing technology, also known as MarTech, is a suite of digital tools designed to streamline and optimize marketing efforts. Its purpose is to bring all aspects of marketing together in one place, making it easier for businesses to create and execute targeted campaigns. While it may sound like a topic strictly for marketers, non-marketing leaders should also have a basic understanding of MarTech. This is because technology is now an essential component of any business strategy. By mastering MarTech, non-marketing leaders can better understand the customer journey and leverage data-driven insights to make informed business decisions. Additionally, marketing and sales teams can work together more effectively, resulting in increased ROI and revenue growth.The benefits of marketing technology for non-marketing leadersGone are the days when marketing technology was just for the marketing department. Today, non-marketing leaders can benefit greatly from incorporating marketing technology into their businesses. This can range from sales and customer experience, to customer service and more. With marketing technology, leaders can better understand their target audience, improve customer experiences, and streamline their operations. By utilizing data-driven insights, non-marketing leaders can make informed decisions that positively impact their bottom line. Additionally, marketing technology can help leaders stay competitive in a rapidly evolving market. With so many benefits at your fingertips, now is the time to explore the power of marketing technology and how it can transform the way you do business.Common obstacles preventing non-marketing leaders from understanding marketing technologyMarketing technology has become an increasingly important aspect of business in the digital age. However, many non-marketing leaders may struggle to fully comprehend this complex field. One common obstacle is the technical jargon used in the marketing industry, which can be confusing and overwhelming for those outside of the field. Another challenge is keeping up with the rapidly changing digital landscape and the latest technologies, as it requires a significant investment of time and resources. Additionally, there may be a lack of alignment between marketing goals and business objectives, making it difficult for non-marketing leaders to understand the value of marketing technology. By recognizing these obstacles, organizations can take steps to bridge the knowledge gap and ensure that all leaders are equipped to make informed decisions about marketing technology and its impact on the business.Steps to building a better understanding of marketing technology for non-marketing leadersIn today’s business world, marketing technology is becoming increasingly important for companies to stay competitive. As a non-marketing leader, it may feel overwhelming to try and understand these new tools and strategies. However, taking the time to learn about marketing technology can lead to big payoffs for your organization. One place to start is by attending industry events or conferences, where you can hear from experts and network with other professionals. Another option is to work closely with your marketing team, asking questions and seeking to understand their goals and methods. By taking these steps to build your understanding of marketing technology, you can become a more informed and valuable member of your organization.How to develop an action plan for leveraging marketing technology in your organizationIn today’s digital age, technology has become an integral part of marketing strategies for any organization. However, simply having the latest tools and software is not enough. It is crucial to have an action plan in place that leverages this technology to achieve your marketing goals effectively. Developing an action plan involves identifying the most critical areas of your marketing strategy that can be optimized with technology and defining clear objectives. It also requires understanding the current market trends, examining the competition and identifying potential risks. Once you have a clear understanding of your marketing goals and the role technology can play in achieving them, it’s time to prioritize and allocate resources to execute your plan. Through this process, your organization can stay ahead of the curve and attain marketing success by leveraging the power of technology.While marketing technology may seem relegated to a specific area of the business, it can help many different parts of the organization better understand customers, pre- and post-sales behavior, and much more. With the right information and support, non-marketing leaders can quickly grasp not only why it’s important to understand, but how best to utilize it in their organization. After all, with the help of marketing technology solutions, non-marketing leaders can save time and money as well as more clearly define and track objectives as they seek to foster growth for their businesses. By understanding what marketing technology is available, non-marketing leaders can become more agile in responding to market changes that are needed for their organizations’ success.
CMSWire: How the Different Types of Conversational Marketing Tools Work Together
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible.