S5 339: Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze
About the Episode
Today we’re going to talk about how creativity and technology drive standout customer engagement.
Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritze creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy.
To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.
About Mariam Asmar
Mariam Asmar is VP of Strategic Consulting at Braze. She was formerly Planning Partner, Digital and Innovation Lead at McCann in addition to several roles around the world at McCann. Her work has included clients such as Coca-Cola, Adidas, eBay, Nestle, Microsoft and more.
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Mariam Asmar, VP Strategic Consulting at Braze
The Agile Brand Podcast – Greg Kihlström Customer Experience & Digital Transformation