Privacy Policy & Terms of Service

Privacy Policy

Effective Date: May 2, 2026

This Privacy Policy explains how The Agile Brand, LLC, including The Agile Brand Guide®, The Agile Brand Guide List, Agile Brand Guide Research, Stackalize, Feedalize, Measurize, Advertalize, and related websites, applications, tools, newsletters, and services collect, use, disclose, retain, and protect personal information.

For purposes of this Privacy Policy, “we,” “us,” and “our” mean The Agile Brand, LLC. “Services” means our websites, applications, content, newsletters, databases, review features, account features, and related services.

By using our Services, submitting information to us, creating an account, subscribing to communications, or posting a review, you acknowledge that we may process your information as described in this Privacy Policy.

Personal information we collect

We may collect the following categories of personal information:

Information you provide directly

  • Name
  • Email address
  • Company or organization
  • Job title or professional role
  • Account credentials and profile information
  • Newsletter subscription preferences
  • Contact form submissions
  • Survey, poll, questionnaire, or research responses
  • Review ratings, review text, comments, and other free-text submissions
  • Any other information you choose to provide

Information related to reviews and user-generated content

When you submit a review, rating, comment, or other user-generated content, we may collect:

  • Your display name, username, or account identifier
  • Your email address
  • Your company or professional affiliation, if provided
  • Review ratings, review text, tags, categories, and supporting details
  • Date and time of submission
  • IP address, browser type, device data, and related technical information
  • Moderation status, flags, reports, edits, removals, and related administrative notes

Some review content may be published publicly. Do not include sensitive personal information, confidential business information, passwords, private communications, financial information, health information, government identification numbers, or information about other people in any free-text field.

Information collected automatically

When you visit or use our Services, we may collect:

  • IP address
  • Browser and device information
  • Operating system
  • Referring and exit pages
  • Pages viewed
  • Links clicked
  • Date and time of visit
  • Approximate location derived from technical data
  • Cookie identifiers and similar tracking technologies
  • Usage and performance data

How we use personal information

We may use personal information to:

  • Provide, operate, maintain, and improve our Services
  • Create and manage user accounts
  • Publish, display, moderate, verify, remove, or manage reviews and other user-generated content
  • Detect spam, abuse, fraud, security issues, fake reviews, and violations of our Terms of Use
  • Respond to inquiries, support requests, and user communications
  • Send newsletters or marketing emails where you have opted in
  • Manage email preferences and unsubscribe requests
  • Analyze website usage, performance, and audience engagement
  • Conduct research, reporting, and business analysis
  • Enforce our Terms of Use and Community Guidelines
  • Comply with legal obligations and protect our rights, users, and Services

Legal bases for processing personal information

Where GDPR, UK GDPR, or similar laws apply, we process personal information based on one or more of the following legal bases:

  • Consent, such as when you subscribe to marketing emails, accept non-essential cookies where required, or submit certain optional information.
  • Contractual necessity, such as when we provide account-based Services or process information needed to administer your account.
  • Legitimate interests, such as operating our Services, protecting security, moderating reviews, preventing abuse, improving our offerings, and understanding site usage, provided those interests are not overridden by your rights.
  • Legal obligations, such as complying with applicable law, responding to lawful requests, and maintaining required records.

Reviews and public submissions

If you submit a review, rating, comment, or other public-facing content, you understand that the content may be visible to other users and the public. We may review, moderate, edit for formatting, reject, remove, or restrict reviews or other content that violates our Terms of Use, Review Guidelines, or applicable law.

We may retain internal records related to submitted reviews, including moderation decisions, abuse reports, and related account activity, for security, compliance, dispute resolution, quality control, and enforcement purposes.

Marketing emails

We use email marketing and customer relationship tools, including Mailchimp and HubSpot, to manage opt-in email communications. We only send marketing emails where permitted by law and where you have opted in or otherwise provided permission. You may unsubscribe or update your preferences using the link included in our emails or by contacting us.

HubSpot’s own DPA states that customers are responsible for providing appropriate notices, obtaining necessary consents, honoring opt-outs, and complying with email marketing laws when using HubSpot services. Mailchimp also provides a Data Processing Addendum covering its role as a service provider/processor for customer data.

Cookies and analytics

We use cookies and similar technologies to operate our Services, remember preferences, support account login features, analyze usage, improve performance, and understand how visitors interact with our content.

We use Google Analytics and Google Tag Manager to collect and analyze usage data. Google Analytics may use cookies, device identifiers, and usage data to measure site interaction. We do not intentionally send names, email addresses, or other directly identifying information to Google Analytics.

Where required by law, we will request consent before using non-essential cookies or similar technologies. You can manage cookie preferences through our cookie banner or settings tool, and you may also adjust your browser settings. The UK ICO states that consent for cookies must involve a clear positive action, must be more than simply continuing to use a website, and users should be able to enable or disable non-essential cookies easily.

How we share personal information

We may share personal information with:

  • Service providers and processors that help us operate our Services
  • Website hosting, security, spam prevention, analytics, email marketing, CRM, and database providers
  • Professional advisors, such as legal, accounting, and compliance advisors
  • Law enforcement, regulators, courts, or other parties when required by law or to protect rights, safety, and security
  • Successors or assigns in connection with a merger, acquisition, reorganization, sale of assets, or similar transaction

We do not sell personal information for money. If any activity is considered a “sale” or “sharing” under applicable privacy law, we will provide rights and choices required by that law.

International data transfers

We are based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Where required, we use appropriate safeguards for international transfers, which may include contractual protections, data processing agreements, standard contractual clauses, or other legally recognized safeguards.

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts, publish and moderate reviews, comply with legal obligations, resolve disputes, prevent abuse, enforce agreements, and maintain business records.

Review content and related moderation records may be retained for as long as the review remains published, as long as needed for account integrity and moderation, or as otherwise necessary for legal, compliance, fraud prevention, or dispute resolution purposes.

Your privacy rights

Depending on where you live, you may have rights to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Request restriction of processing
  • Object to certain processing
  • Request data portability
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising, sale, or sharing activities where applicable
  • Appeal a denied privacy request where applicable

The European Commission lists GDPR rights including the rights to be informed, access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making. California’s CCPA gives covered California consumers rights including knowing, deleting, opting out of sale or sharing, correcting inaccurate information, limiting sensitive personal information use, and non-discrimination. Virginia’s VCDPA applies only above certain thresholds and includes rights to access, correct, delete, port data, and opt out of targeted advertising, sale, or certain profiling.

To exercise privacy rights, contact us at: contact@agilebrandguide.com.

We may need to verify your identity before fulfilling certain requests. Some information may be retained where permitted or required by law, such as for security, legal compliance, fraud prevention, dispute resolution, or recordkeeping.

Children

Our Services are intended for business and professional audiences and are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, application, database, or transmission method is completely secure, so we cannot guarantee absolute security.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of the Services after changes are posted means you acknowledge the updated policy.

Contact us

The Agile Brand, LLC
3100 Clarendon Blvd #200
Arlington, VA 22201
Email: contact@agilebrandguide.com

Terms of Use

Effective Date: May 2, 2026

These Terms of Use govern your access to and use of The Agile Brand, LLC websites, applications, databases, tools, newsletters, review features, and related services, including The Agile Brand Guide®, The Agile Brand Guide List, Agile Brand Guide Research, Stackalize, Feedalize, Measurize, Advertalize, and related properties.

By accessing or using the Services, creating an account, submitting a review, or posting content, you agree to these Terms. If you do not agree, do not use the Services.

Accounts

Some features may require an account. You agree to provide accurate, current, and complete information and to keep your account information updated.

You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. You must notify us promptly if you believe your account has been accessed without authorization.

We may refuse registration, suspend access, restrict functionality, or terminate accounts as described in these Terms.

User reviews and user-generated content

The Services may allow users to submit reviews, ratings, comments, feedback, descriptions, profile information, and other content.

You are solely responsible for content you submit. By submitting content, you represent and warrant that:

  • You have the right to submit the content.
  • The content is accurate to the best of your knowledge.
  • The content reflects your genuine experience, opinion, or assessment.
  • The content does not violate these Terms, our Review Guidelines, or applicable law.
  • The content does not infringe, misappropriate, or violate anyone else’s rights.
  • The content does not include confidential, proprietary, private, or sensitive information that you are not authorized to share.

License to user content

You retain ownership of content you submit. By submitting content to the Services, you grant The Agile Brand, LLC a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, display, publish, distribute, modify for formatting or clarity, create derivative works from, and otherwise use the content in connection with operating, promoting, improving, and providing the Services.

This license continues even if you stop using the Services, subject to applicable law and our Privacy Policy.

Review integrity

You may not submit, request, purchase, sell, incentivize, manipulate, or coordinate fake, misleading, deceptive, or biased reviews.

You may not submit a review if:

  • You have not had a genuine experience with the product, company, service, or subject being reviewed.
  • You are posting on behalf of someone else without authorization.
  • You are an employee, contractor, investor, advisor, competitor, or otherwise materially connected to the subject of the review, unless you clearly disclose that relationship.
  • You were paid, rewarded, pressured, or offered something of value for submitting a positive or negative review, unless this is clearly disclosed and permitted by law.
  • You are using multiple accounts, aliases, bots, automation, or coordinated activity to influence ratings or rankings.

We may investigate suspected review manipulation and may remove content, adjust ratings, restrict accounts, or take other action when we believe review integrity has been compromised.

Prohibited content

You may not submit, post, upload, transmit, or otherwise make available content that:

  • Contains profanity, vulgarity, or obscene material
  • Is harassing, threatening, abusive, hateful, discriminatory, or defamatory
  • Attacks individuals based on race, ethnicity, religion, gender, sexual orientation, disability, nationality, age, veteran status, or other protected characteristics
  • Contains sexually explicit, violent, or graphic material
  • Promotes illegal activity
  • Contains spam, advertising, promotional content, affiliate links, or unrelated solicitations
  • Contains malware, scripts, tracking code, or harmful files
  • Includes confidential, proprietary, private, or sensitive information
  • Includes another person’s personal information without permission
  • Infringes intellectual property, publicity, privacy, or other rights
  • Is false, misleading, fraudulent, or deceptive
  • Is irrelevant to the product, company, service, or topic being reviewed
  • Attempts to manipulate rankings, ratings, recommendations, or search visibility
  • Violates these Terms, our Review Guidelines, or applicable law

Moderation and removal

We may, but are not obligated to, review, screen, edit, refuse, remove, restrict, reclassify, or disable access to any content at any time.

Reasons for moderation may include, but are not limited to:

  • Profanity or inappropriate language
  • Harassment, abuse, or personal attacks
  • Hate speech or discriminatory content
  • Spam or promotional content
  • Fake, deceptive, or manipulated reviews
  • Conflicts of interest or undisclosed relationships
  • Irrelevant or low-quality content
  • Confidential or personal information
  • Legal concerns
  • Security concerns
  • Violation of these Terms or our Review Guidelines

We may also remove or restrict content when we believe doing so is necessary to protect users, third parties, our Services, our business, or the integrity of our review and ranking systems.

We are not required to publish any user content and do not guarantee that submitted content will remain available.

Account suspension and termination

We may suspend, restrict, disable, or terminate your account or access to any part of the Services at any time, with or without notice, for any reason or no reason, to the maximum extent permitted by law.

Reasons may include, but are not limited to:

  • Violation of these Terms
  • Violation of our Review Guidelines
  • Posting profanity or inappropriate content
  • Harassment, abuse, spam, or fraudulent activity
  • Submitting fake, misleading, or manipulated reviews
  • Attempting to compromise review integrity, security, or system performance
  • Creating risk or potential legal liability for us, users, or third parties
  • Conduct we determine to be harmful to the Services, our business, or our community

Termination may result in deletion, restriction, or continued retention of content or account information, subject to our Privacy Policy and applicable law.

Nothing in these Terms limits our ability to cooperate with law enforcement, comply with legal obligations, protect our rights, or take action to maintain the integrity and safety of the Services.

No obligation to monitor

We do not assume responsibility for monitoring all user content. User content reflects the views of the user who submitted it, not The Agile Brand, LLC. We do not endorse, verify, or guarantee the accuracy, completeness, reliability, or usefulness of user content.

Platform listings, rankings, and information

The Agile Brand Guide List may include profiles, ratings, rankings, descriptions, analysis, or other information about marketing technology, advertising technology, AI, customer experience, and related platforms.

We may update, modify, add, remove, rank, categorize, or reclassify listings at our discretion. We do not guarantee that any listing, ranking, rating, description, or analysis is complete, accurate, current, or suitable for any specific purpose.

The Services are provided for informational purposes only and should not be treated as legal, financial, procurement, technical, or professional advice.

Intellectual property

The Services, including our trademarks, logos, designs, text, graphics, data, software, rankings, reports, research, and other materials, are owned by The Agile Brand, LLC or its licensors and are protected by intellectual property laws.

You may not copy, reproduce, scrape, crawl, harvest, modify, distribute, sell, lease, reverse engineer, or create derivative works from the Services except as expressly permitted by us in writing.

Acceptable use

You agree not to:

  • Use the Services for unlawful, harmful, fraudulent, or abusive purposes
  • Attempt to access accounts, systems, data, or content without authorization
  • Interfere with security, availability, ranking systems, review systems, or platform integrity
  • Use bots, scrapers, crawlers, or automated tools without permission
  • Circumvent access controls, rate limits, or technical restrictions
  • Misrepresent your identity or affiliation
  • Submit false, deceptive, or misleading information
  • Use the Services to harass, defame, or harm others
  • Use the Services in a way that violates applicable law or third-party rights

Third-party services and links

The Services may include links to third-party websites, platforms, tools, or services. We are not responsible for third-party content, privacy practices, terms, availability, security, or accuracy. Your use of third-party services is governed by their terms and policies.

Disclaimers

The Services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of accuracy, completeness, merchantability, fitness for a particular purpose, title, non-infringement, availability, and security.

We do not guarantee that the Services will be uninterrupted, error-free, secure, current, or free of harmful components.

Limitation of liability

To the fullest extent permitted by law, The Agile Brand, LLC and its owners, officers, employees, contractors, affiliates, partners, and licensors will not be liable for indirect, incidental, consequential, special, exemplary, punitive, or lost-profit damages arising from or related to the Services or these Terms.

To the fullest extent permitted by law, our total liability for any claim arising from or related to the Services or these Terms will not exceed the greater of $100 or the amount you paid us, if any, for the Services giving rise to the claim during the twelve months before the claim arose.

Indemnification

You agree to defend, indemnify, and hold harmless The Agile Brand, LLC and its owners, officers, employees, contractors, affiliates, partners, and licensors from and against claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising from or related to:

  • Your use of the Services
  • Your content
  • Your violation of these Terms
  • Your violation of applicable law
  • Your violation of another person’s rights
  • Your review activity, including fake, misleading, infringing, defamatory, or unlawful reviews

Changes to these Terms

We may update these Terms from time to time. The updated version will be posted with a revised effective date. Continued use of the Services after changes are posted means you accept the updated Terms.

Governing law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles. Venue for disputes will be in the state or federal courts located in Virginia, unless applicable law requires otherwise.

Contact

The Agile Brand, LLC
3100 Clarendon Blvd #200
Arlington, VA 22201
Email: contact@agilebrandguide.com