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#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
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The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Latest Research
The more recent insights, trends, and stats to guide your work
NMI: Future-Proofing Payments: What Consumers Demand for 2026
NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The dominant theme across six major announcements is the acceleration of agentic AI — AI that doesn’t just respond to prompts but initiates actions, monitors…
Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer…
Yesterday was a day that crystallized a tension CMOs have been navigating for the past two years: the gap between what AI vendors promise and…
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