A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

WIKI & DIRECTORY
Martechipedia
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.

The Innovation Economy Podcast

PODCAST
The Innovation Economy
Business innovation from several perspectives.

PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

The transformation of work life by artificial intelligence

Artificial Intelligence (AI) has become a transformative force in our daily lives, impacting various industries and sectors in ways we never thought possible. The podcast transcript highlights the diverse applications of AI, from industrial design to oil rig safety to personalized recipe recommendations.
May 29, 20243 min read

Embracing artificial intelligence for more scalable marketing

The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology, CMOs have a unique opportunity to leverage AI for scalable marketing strategies that drive business growth and success. This podcast discussion sheds light on the potential impact of AI on marketing and the essential steps that CMOs need to take to embrace this technology for their organizations.
May 28, 20243 min read

Category creation for B2B brands

Creating a new category is a strategic move that can have a significant impact on a company's success in the marketplace.
May 27, 20243 min read

Growing customer advocates to drive customer loyalty and growth

Advocates drive customer loyalty and growth by playing a crucial role in the customer lifecycle. Advocates are customers who go beyond simply purchasing a product or service—they become brand evangelists who willingly promote and endorse a company to others.
May 24, 20242 min read

Better marketing outcomes rely on better data

Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today's competitive environments, where data is abundant and easily accessible, advertisers have the opportunity to leverage this information to enhance their advertising strategies and ultimately achieve better results.
May 23, 20243 min read

The TikTokification of social media: how brands need to adapt.

Gary Vaynerchuk discusses the concept of the "TikTokification of social media" and how it is impacting businesses in creating content. This term refers to the rapid pace at which social media platforms are evolving, with TikTok being a prime example of a platform that has quickly risen to prominence and changed the way content is consumed and created.
May 21, 20242 min read

Driving retail success by rapidly meeting customer expectations

Customer expectations drive retail success. In our ever-evolving retail landscape, meeting and exceeding customer expectations is crucial for the success of any brand or retailer. With the rise of social media and the omnichannel consumer, customers now expect seamless and efficient shopping experiences, with the ability to receive products quickly and easily.
May 21, 20243 min read

Incrementality versus multi-touch attribution

Incrementality is a concept that is gaining traction in the world of marketing and advertising that refers to the measurement of the true impact of marketing efforts on driving sales, rather than simply attributing sales to specific touchpoints in a customer's journey.
May 20, 20242 min read