A Guide to Marketing Technology and CX

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova.

The interview with Horst Schulze, Founder and former President of Ritz-Carlton emphasizes the importance of creating the right environment as a leader in order to meet the expectations of customers and employees. He discusses the three subconscious expectations that every customer has - defect-free products, timeliness, and respectful service. As a manager, it is crucial to create processes, systems, and controls to ensure that these expectations are met consistently.

The importance of treating employees like valued customers cannot be overstated. This concept is not only crucial for creating a positive work environment, but it also has a direct impact on the overall success and growth of a company.

The prolonged hiring process impacts companies in several ways, affecting both the employer and the candidates involved. One of the key impacts is the strain on resources and productivity.

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative assets at scale. We’ll discuss how marketers can effectively blend technology with human insight to enhance their strategies and connect more deeply with their audiences.

Customer obsession is a mindset that drives priority decisions within an organization. When a company is truly customer-obsessed, it means that the needs and preferences of the customer are at the forefront of every decision that is made.

Using stories for impactful communication is a powerful tool that can help drive change and create lasting impact. The interview with Megan Burns highlighted the importance of simplifying ideas and making them memorable in order to effectively communicate with others.

In B2B marketing, relevance, agility, and fearlessness are crucial qualities that drive success and help brands stand out as leaders in their categories. These qualities are essential in today's highly competitive market, where brands need to constantly evolve and adapt to meet the changing needs and expectations of their customers.