A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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BOOK SERIES
The Agile Brand Guide
The international best-selling book series in print, digital, and audio.

MARTECHIPEDIA
MarTech Guide
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.

PODCAST
The Innovation Economy
Catch this new podcast all about business innovation.

SPEAKER & AUTHOR
Greg Kihlström
Best-selling author, consultant & advisor to F1000 brands.

Martechipedia

A MarTech guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Latest Articles

Marketing technology, CX, and Digital Transformation

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Artificial Intelligence Employee Experience

The ability for AI to shape workplace experiences

Artificial Intelligence (AI) helps shape workplace experiences by providing valuable insights and data that organizations can use to improve employee satisfaction, productivity, and overall workplace efficiency.

Sep 27, 20233 min read

Artificial Intelligence Digital Transformation

Fast Company: Successfully incorporating AI into your digital transformation initiative

There are likely many ways that artificial intelligence can benefit your organization, and you likely don’t have time to wait in order to reap the potential benefits.

Sep 26, 20232 min read

Artificial Intelligence Digital Transformation Marketing Operations

Democratizing software engineering enhances impact

This article explores the idea of democratizing software engineering and how it enhances the impact of individuals and teams.

Sep 26, 20233 min read

an artist s illustration of artificial intelligence ai this illustration depicts language models which generate text it was created by wes cockx as part of the visualising ai project l

Artificial Intelligence Digital Strategy

Effectively using Generative AI for Text-Based Content Creation

Let's explore how generative AI can transform your content creation efforts by generating initial ideas, creating first drafts, improving existing content, and more.

Sep 25, 20233 min read

Innovation Economy Intrapreneurs

Intrapreneurs are entrepreneurial innovators

This article was based on the interview with Adam Chen of AmenityLinc by Bonnie Habyan for The Innovation Economy podcast. Listen to the original episode here: Intrapreneurs are entrepreneurial innovators who …

Sep 25, 20233 min read

Marketing Measurement MarTech Infrastructure

Forbes: 3 Things Marketing Teams Need To Know About Data Science

Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.

Sep 24, 20232 min read

Artificial Intelligence Employee Experience MarTech Infrastructure

Data challenges in leveraging AI in the enterprise

The presence of disconnected systems and unclean data poses a significant challenge for organizations, as it hinders the effective use of AI technologies.

Sep 23, 20233 min read

Customer Experience Marketing Measurement

Data management remains a challenge for brands

One of the top trends in customer engagement for 2023, as outlined in Braze’s 2023 Customer Engagement Review, is the challenge of data management for brands

Sep 22, 20233 min read

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

NEW:
MarTech Stack Evaluation
Marketing Operations
Conversational Marketing

COMING SOON:
Marketing Measurement & Analytics
Digital Experience Platforms

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