A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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Latest Articles

Marketing technology, CX, and Digital Transformation

Operationalizing AI in sensitive industries

AI adoption in sensitive industries, such as banks and insurance companies, presents a unique set of challenges and opportunities. These organizations deal with highly sensitive customer data, financial information, and health records, making privacy and security top priorities.
Jul 22, 20243 min read

#552: Fulfillment, logistics, and the e-commerce experience with Jon Schecter, Autostore

In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry.
Jul 21, 202417 min read

#1: Introducing the Composable Roadmap with Greg Kihlström, The Agile Brand

Host Chad Solomonson welcomes guest Greg Kihlström of The Agile Brand to the show.
Jul 21, 20241 min read

The importance of quickly adapting to customer needs

It is more crucial than ever for brands to adapt quickly to customer needs in order to stay relevant and competitive.
Jul 21, 20243 min read

Establishing clear governance for generative AI content

It is critical to understand the importance of establishing clear governance for AI within organizations. There is a need for visibility into how generative AI is being used and stresses the importance of implementing frameworks for governance and compliance.
Jul 20, 20243 min read

Marketing in the attention economy

The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior, and the competitive marketplace.
Jul 19, 20243 min read

#551: Maximizing holiday sales with Zarina Stanford, Bazaarvoice

The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season. To help me discuss this topic, I’d like to welcome Zarina Stanford, CMO at Bazaarvoice.
Jul 18, 202421 min read

The role of customer journey maps in driving empathy

Customer journey maps drive empathy by providing a holistic view of the customer experience from the customer's perspective.
Jul 18, 20242 min read