A Guide to Marketing Technology and CX
From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, this website is here to give marketers and CX professionals the information and insights to make better strategic choices and marketing technology decisions.
Martechipedia
A MarTech guide for CMOs, marketing and customer experience leaders, and aspiring leaders
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
The Agile Brand Guide Book Series
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books available in print, digital, and audio.
White Paper
Building a Customer-Centered Digital Consultancy
In this white paper from Sitecore, RDA, and The Agile Brand Guide, learn how a digital consultancy took steps to improve its customer experience with benefits to its customers, its work, and the business itself.
Academy
Online courses on the latest marketing platforms and technologies with more coming soon.
View the latest course: an introduction to Customer Data Platforms
Coming soon: ROI on Personalization, Introduction to Customer Journey Orchestration, Introduction to Marketing Technology Stacks, and more.
About the Agile Brand Guide to Marketing Technology & CX
From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, this website is here to give marketers and CX professionals the information and insights to make better strategic choices and marketing technology decisions.
Latest Marketing Technology & CX Insights
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you
need to know about generative AI in marketing and why it’s worth paying
attention to.
The 3 types of Project Management Offices (PMOs)
Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences
can help you select the right fit for your organization’s unique needs.
A review of the components of project management
Project management is a crucial part of any business operation. It involves
the planning, coordination, and execution of tasks and resources to achieve
specific goals and objectives. The success of a project heavily depends on
the effective management of different knowledge areas.