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Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on movements over campaigns: why you can’t script 100,000 employees
Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on building the Raise Health movement with 100,000 employees, Netflix series as brand channel, and measuring it.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for Oct. 30, 2026: ZoomInfo puts MCP in Snowflake, Zen Media finds no hotel brand above 3.1% of AI mentions, 23% of shoppers would let AI buy.
Martech news for Oct. 28, 2026: Muck Rack finds 84% of AI citations come from earned media, Fibr AI ships AXO, and DataTrue finds 43% of top sites fail privacy.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
CSG: Addressing Customer Effort Inflation: Strategic Imperatives for Enterprise CX Leaders
A recent global study by CSG, involving 1,800 “digital citizens” surveyed from July to August 2026, reveals that 3 out…
More Industry News
Articles on MarTech, AI, & Customer Experience
Spending More, Buying Less: Our 2026 Holiday Predictions
Most of the major holiday forecasts are in, and they cluster around 4% growth or better. NRF expects 4.2%, EMARKETER 4.1%, Bain 4.5%, ICSC 4.3% to 4.9%, and Mastercard 5.5%. We expect 3.0% to 3.5%.
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