A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Content Marketer

Generative AI

Churn Rate (CR)

Customer Lifetime Value (CLV)

Business Value Pyramid

Total Cost of Ownership (TCO)

Multi-touch Attribution (MTA)

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Latest Articles

Marketing technology, CX, and Digital Transformation

Customer Experience Ecommerce

Personalized digital signage enhances the customer experience

Personalized digital signage has become a crucial tool for enhancing the customer experience in a variety of industries, including retail, education, and healthcare. In the podcast transcript, the speaker emphasizes the importance of relevant and engaging content on digital signage screens to capture the attention of customers and trigger emotional responses.

Jan 23, 20252 min read

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B2B Marketing Brand Strategy

Consumer trust of individuals is greater than that of brands

A significant shift in consumer behavior has emerged: individuals are often trusted more than brands. This paradigm shift has profound implications for how companies approach their marketing strategies, particularly in the realms of influencer partnerships and community engagement. As we navigate this landscape, it is essential to understand the underlying reasons for this change and how businesses can adapt to foster deeper connections with their audiences.

Jan 22, 20255 min read

Employee Experience Leadership

Successful leadership through empowering teams and avoiding micromanagement

In today’s fast-paced business environment, effective leadership is more crucial than ever. As organizations strive to adapt to changing market demands and consumer preferences, the need for agility and innovation becomes paramount. One of the most significant lessons in fostering such an environment is the importance of empowering teams while avoiding the pitfalls of micromanagement.

Jan 21, 20254 min read

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Employee Experience Leadership

Building internal relationships for organizational success

The importance of building relationships within an organization cannot be overstated. The ability to foster connections within an organization is crucial for achieving business success. Let's explore the significance of relationship-building, the barriers that often impede this process, and practical strategies to cultivate meaningful connections that drive organizational effectiveness.

Jan 20, 20255 min read

Ecommerce Marketing Operations

Boosting efficiency with streamlined content creation

The ability to create and manage content efficiently is paramount for businesses, particularly in the e-commerce sector.

Jan 19, 20254 min read

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Artificial Intelligence Ecommerce

AI enhances competitive intelligence agility

The transition from traditional brick-and-mortar retail to e-commerce has fundamentally altered the way brands assess their competition and make strategic decisions. To thrive in this environment, companies are turning to advanced technologies, particularly artificial intelligence (AI), to enhance their competitive intelligence and agility. By leveraging AI-driven tools, brands can not only gather critical data about their competitors but also make informed decisions that positively impact their bottom line.

Jan 18, 20255 min read

an artist s illustration of artificial intelligence ai this image visualises artificial general intelligence or agi it was created by wes cockx as part of the visualising ai project l

Artificial Intelligence Marketing Operations

Performing meaningful actions with AI agents

In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands engage with customers and leverage data. Among the most exciting developments in this realm are AI agents—advanced tools that extend beyond traditional AI capabilities to perform meaningful actions based on user input. Let's the concept of AI agents, their functionalities, and their strategic implications for marketers.

Jan 17, 20254 min read

Brand Strategy Customer Experience

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A Guide to Marketing Technology and CX

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