A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:
BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.
WIKI & DIRECTORY
Martechipedia™
Marketing technology terms, platforms, and more.
PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.
PODCAST
The Innovation Economy
Business innovation from several perspectives.
PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.
PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Latest Articles
CMO Roundtable Roundup – B2C Edition
Mobile makeover for personalized shopping experiences
Leveraging AI for agility in a B2B environment
AI is an augmentation, not a replacement
Better decision-making with AI-based predictive analytics
Headless architecture provides powerful features but it is important to consider alternatives
Getting customer feedback is only the beginning
Partner Marketing – A Strategic, Cost-Effective Tool for Growth
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.