A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

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Martechipedia
Marketing technology terms, platforms, and more.

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Latest Articles

Marketing technology, CX, and Digital Transformation

Continuous skill development through the Dojo Model

Continuous skill development through the Dojo model is a powerful approach that organizations can use to transform their learning culture and drive innovation.
Jul 16, 20243 min read

Unlocking data insights with AI-based tools

Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast interview, Alan Gilleo discusses how AI, specifically the technology GPT and other large language models, has enabled their company to analyze vast amounts of data quickly and efficiently.
Jul 15, 20243 min read

#549: Winning at Conversational Commerce with Stefanos Loukakos, Connectly

Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps.   To help me discuss this topic, I’d like to welcome Stefanos Loukakos, Co-Founder...
Jul 14, 202415 min read

Setting clear and realistic goals for your team

Setting clear and realistic goals is essential for the success of any organization. Let's discuss the importance of managing expectations and setting ambitious yet achievable visions was highlighted as key factors in driving organizational growth and success.
Jul 14, 20243 min read

Continuous skill development through hands-on practice

Continuous skill development through hands-on practice is a crucial aspect of professional growth in today's rapidly evolving landscape.
Jul 13, 20243 min read

Making data more usable through strategic investments

Data has become one of the most valuable assets for organizations. However, simply collecting data is not enough to make it a strategic asset. However, data is only valuable when it is organized, usable, and easily accessible. To truly make data a strategic asset, organizations need to invest in making their data usable.
Jul 12, 20243 min read

#548: Staying customer-focused amidst expansion with Alice Eweida, Pandia Medical Group

In today’s competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Medical...
Jul 11, 202423 min read

#2: One Amazing Thing About Constructor with Eli Finkelshteyn

Welcome to One Amazing About Constructor. Today, host Greg Kihlstrom welcomes Eli Finkelshteyn, CEO of Constructor to the show and he will be sharing one amazing thing about Constructor’s #AI Shopping Assistant with us.
Jul 11, 20242 min read