A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, this website is here to give marketers and CX professionals the information and insights to make better strategic choices and marketing technology decisions.

The Agile Brand Guide Book Series

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books available in print, digital, and audio.

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The Agile Brand with Greg Kihlström podcast

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Google | Stitcher | Audible

White Paper

Building a Customer-Centered Digital Consultancy

In this white paper from Sitecore, RDA, and The Agile Brand Guide, learn how a digital consultancy took steps to improve its customer experience with benefits to its customers, its work, and the business itself.

Learn more and download the white paper.

Academy

Online courses on the latest marketing platforms and technologies with more coming soon.

View the latest course: an introduction to Customer Data Platforms

Coming soon: ROI on Personalization, Introduction to Customer Journey Orchestration, Introduction to Marketing Technology Stacks, and more.

About the Agile Brand Guide to Marketing Technology & CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, this website is here to give marketers and CX professionals the information and insights to make better strategic choices and marketing technology decisions.

Latest Marketing Technology & CX Insights

The 3 types of Project Management Offices (PMOs)

Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences
can help you select the right fit for your organization’s unique needs.

A review of the components of project management

Project management is a crucial part of any business operation. It involves
the planning, coordination, and execution of tasks and resources to achieve
specific goals and objectives. The success of a project heavily depends on
the effective management of different knowledge areas.