A Guide to Marketing Technology and CX

Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very beginning of their development. This means that privacy considerations are not an afterthought, but rather a core principle that guides the design and implementation of a brand's offerings.

Patient-centered communication is a crucial aspect of healthcare that can greatly impact the overall patient experience (PX) and outcomes. In the interview, Dr. Rachel Hitt from Tufts emphasizes the importance of effective communication in healthcare and how it plays a vital role in serving patients and supporting each other as healthcare providers.

Customer-focused digital experience is a crucial factor in driving growth for businesses. Companies that prioritize providing a seamless and personalized experience across various channels have the opportunity to not only meet customer expectations but also drive revenue and expand their customer base.

Artificial intelligence (AI) in marketing is evolving rapidly, with new developments and advancements happening at a fast pace.

Artificial intelligence (AI) as augmented intelligence is a concept that focuses on the collaboration between humans and artificial intelligence to enhance productivity and effectiveness in various fields. This approach emphasizes the idea that AI should not replace humans, but rather assist them in their tasks, making them better at what they do. By working together, humans and AI can achieve better results and drive innovation in ways that would not be possible with either one alone.

It is crucial for hiring managers to treat candidates with dignity and respect throughout the entire recruitment process. Each candidate is a human being with feelings, aspirations, and a desire for meaningful work. It is important to remember that behind every resume is a person who deserves to be treated with kindness and professionalism.

Empowering employees for better service is essential for the success of any business. As highlighted in the podcast interview with James Killian, the experience of employees directly impacts the customer experience, which in turn affects the overall brand reputation. When employees feel empowered and supported, they are more likely to deliver exceptional service and create positive interactions with customers.

AI enhances SMS deliverability stakes by playing a crucial role in ensuring that SMS messages reach their intended recipients. With a 98% open rate, SMS marketing can be incredibly effective, but deliverability is key to the success of any SMS marketing strategy.