Retail media and creator commerce are key to e-commerce success, but how do you capture the maximum value for your brand, all while building in adaptability into your commerce strategy?
Welcome to One Amazing About Motom. Today we’re talking with Wendy Wildfeuer, Co-Founder of Motom and she will be sharing one amazing thing about Motom with us today.
Watch the Episode
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
About Wendy Wildfeuer
Wendy Wildfeuer is a leading expert in the creator economy and social commerce, helping brands and retailers turn creator marketing into scalable, sustainable revenue through Motom’s white-label creator storefront solution, Anchor. Wendy’s career spans leading marketing and monetization for iconic teen brands such as dELiA*s, Alloy, and Gossip Girl. She also played a pivotal role in the rise of YouTube influencer networks and spearheaded NBCU’s first original digital IP production deal for brands with Broadway Video, creators of Saturday Night Live. A recognized innovator at the intersection of retail, tech, and media, Wendy brings extensive expertise as brands look to take back control of the shopper journey in a rapidly evolving digital landscape, where social commerce is a critical pillar of a unified commerce strategy.
Resources
Motom: http://company.motom.me/
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
