Exploring the MarTech & CX Landscape
Articles and insights about Digital Experience Platforms (DXPs) for marketing professionals.
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies strive for faster, more efficient customer experiences, AI offers speed—but not necessarily strategy.
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel.
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’ hands.
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged as a transformative force, enhancing both efficiency and personalization in marketing strategies. Let’s look at the pivotal role AI plays in revolutionizing digital experience platforms (DXPs) and addressing the challenges marketers face today.
Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new ideas, technologies, and strategies to better serve customers and meet their evolving needs. By constantly testing and iterating on different approaches, companies can gather valuable insights on what works and what doesn’t, ultimately leading to continuous improvement in the customer experience.
Organizations of all types are constantly faced with the challenge of staying ahead of the curve and adapting to new technologies and trends. One of the key debates that has emerged in recent years is the use of proprietary versus open source solutions, particularly within highly regulated sectors.
One of the main advantages of headless architecture is the ability to use best-in-class components. With a traditional monolithic architecture, all the components are tightly integrated, making it difficult to change or upgrade individual components without affecting the entire system.
Headless e-commerce allows for the decoupling of the front end and back end of a website or application.
This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.
Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing
anecdotes that your sales team stops sending anyone there because it is
“out of date” or your SEO traffic is tanking because your code doesn’t take into account the latest best practices.
