Expert Mode: The Hidden Bill for Teaching Your Agency Your Own Business with Lauren Boyer from Underscore
Underscore CEO Lauren Boyer on what CMOs really pay when an agency learns their category, and why a credentials deck full of logos isn’t specialization.
Expert Mode: Unmasking the Manual Work in Your “Automated” Operations with Hilary Smith, Linnworks
Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective…
Expert Mode: Fix the Skill, Not the Draft with Andrew Black from Mitel
Mitel’s Andrew Black on why AI review means fixing the skill, not the draft — and why judgment about what not to build is the skill…
Expert Mode: AI Fluency Is a Performance Conversation Now, with Jessica Shapiro from LiveRamp
LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.
Expert Mode: Completion Is Not Engagement with Brianna Van Zanten from InCheq
This article is based on a Q&A with InCheq VP of Customer Success Brianna Van Zanten and Greg Kihlström for The Agile Brand Guide’s Expert Mode…
Expert Mode: The Art of Subtraction: Running a Global Digital Experience with a Team of Two
What if the more potent digital experience strategy isn’t addition, but a highly disciplined form of subtraction? What if the key to agility at scale isn’t…
Expert Mode: Why Shorter Ad Tech Supply Paths Aren’t Always Smarter
The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple:…
Expert Mode: Your Martech Is Only as Good as Your Operating Model with Kate Dalbey, Qualified Digital
The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo…
