Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just…
Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo
This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates…
Chaser: Precision in Execution: Data-Driven Strategies for On-Time Task Completion
A recent analysis by Chaser, drawing on data from 290,214 delegated tasks completed between June 2024 and June 2026 across 8,111 individuals and 1,109 teams, provides…
XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026
The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and…
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The C-suite, the board, even your own team are all looking for…
Looking Beyond the Hype of Agentic AI: How Businesses Can Generate Real ROI from Their AI Investments
Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits,…
Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing
AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide…
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a simple, elegant model for understanding how a nameless prospect becomes a…
