Forbes: Planning Your Content Operations For Successful Personalization

This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies,
ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.

Forbes: The Time To Formalize An Approach To AI Adoption Is Now

This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.

Embracing AI in marketing operations

Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for marketing operations professionals to embrace AI as a catalyst for enhanced collaboration, efficiency, and strategic alignment.

Slow Down to Speed Up: A Strategic Approach to Implementation

The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools like ChatGPT and other large language models often leads to a perception that AI has reached a level of maturity that can be immediately leveraged for significant organizational benefits. However, as discussed in a recent podcast, this perception can be misleading.

Embracing AI as a marketing partner or copilot

In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming to maintain relevance and competitive advantage. The role of AI is shifting from a tool of automation to that of a co-pilot or partner in the marketing process. This transformation presents an opportunity for marketers to enhance their strategies, optimize workflows, and ultimately create more meaningful connections with their audiences.

The strategic role of marketing operations

Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing ecosystem. This shift is not merely a trend; it reflects the increasing complexity of the digital marketing landscape and the critical role that technology plays in achieving business objectives. As organizations adapt to a rapidly changing marketplace, the function of marketing operations (MOps) is becoming essential for driving growth and enhancing customer experiences.

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