Exploring the MarTech & CX Landscape
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
This article was written by Greg Kihlström for MarTech. Marketing
operations (MOps) has evolved far beyond its early role of managing
spreadsheets, technical integrations and last-minute fire drills. As
enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing.
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies,
ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for marketing operations professionals to embrace AI as a catalyst for enhanced collaboration, efficiency, and strategic alignment.
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools like ChatGPT and other large language models often leads to a perception that AI has reached a level of maturity that can be immediately leveraged for significant organizational benefits. However, as discussed in a recent podcast, this perception can be misleading.
In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming to maintain relevance and competitive advantage. The role of AI is shifting from a tool of automation to that of a co-pilot or partner in the marketing process. This transformation presents an opportunity for marketers to enhance their strategies, optimize workflows, and ultimately create more meaningful connections with their audiences.
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing ecosystem. This shift is not merely a trend; it reflects the increasing complexity of the digital marketing landscape and the critical role that technology plays in achieving business objectives. As organizations adapt to a rapidly changing marketplace, the function of marketing operations (MOps) is becoming essential for driving growth and enhancing customer experiences.
