Strategic Rebalancing: Mastering Growth and Resilience in an AI-Driven Enterprise Landscape

Strategic Rebalancing: Mastering Growth and Resilience in an AI-Driven Enterprise Landscape

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework…

Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action…

Expert Mode from The Agile Brand Guide®

Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation

This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from…

Expert Mode from The Agile Brand Guide®

Expert Mode:  Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation

The integration of artificial intelligence into business operations is no longer a futuristic vision but a present reality.  However, the true potential of AI lies not…

Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI

Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI

For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from…

black and white dartboard

Strategies for Balancing Short-Term and Long-Term Goals in Your Organization

Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate…

CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters

CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters

This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech…

Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach

Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach

This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands…