Latest Digital Transformation Posts
The Business Value of First-Party Data Strategies
This article was based on the interview with Heidi Bullock, CMO at Tealium by Greg Kihlström, Artificial Intelligence and Marketing…
Is a Customer Data Hub (CDH) The Same As A Customer Data Platform (CDP)?
The simple response is NO. While these terms are frequently interchanged, distinct nuances differentiate them. This article delves into these…
Headless architecture provides powerful features but it is important to consider alternatives
This article was based on the interview with Liz Spranzani, CTO at Verndale by Greg Kihlström, MarTech keynote speaker for…
Understanding a headless versus traditional approach to martech infrastructure
This article was based on the interview with Liz Spranzani, CTO at Verndale by Greg Kihlström, MarTech keynote speaker for…
Embracing change for personal professional growth
This article was based on the interview with Steve Blum of Autodesk by Greg Kihlström, MarTech keynote speaker for The…