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Terms
- Account-Based Marketing (ABM)
- ADKAR
- AIDA - Attention/Awareness, Interest, Desire, Action
- B2B (Business to Business)
- B2C (Business to Consumer Marketing)
- Brand Awareness
- Business Intelligence (BI)
- Business Process Outsourcing (BPO)
- Business Value
- Business-to-Business-to-Consumer (B2B2C)
- Buyer's Journey
- Call To Action (CTA)
- Channel Switching
- Configure, Price, Quote (CPQ)
- Customer Retention
- Digital Transformation
- Direct-to-Consumer (DTC)
- Experience Debt
- Experience Level Agreement (XLA)
- Experience Maturity