Category: News

92% of U.S. organizations expect AI budgets to increase as data, integration, and governance demands put new pressure on IT teams

Klaviyo opens 260+ MCP tools and 490+ APIs to outside agents, WRITER ships Enterprise Brain, M11 Labs finds 47% claim gap. Martech news, Sept 9, 2026.

XR finds nearly half of US brand and agency advertisers use AI daily 

According to Clearco’s new report, brands are moving in rapidly shifting directions as tariffs, AI, and omnichannel expansion make financial agility increasingly important to ecommerce growth 

Qualtrics XM Data & AI Platform Built On The World’s Largest AI Dataset For Human Experiential Context

New offering lets B2B sales teams independently launch governed, branded microsites to engage with buyers, understand buyer activity, and accelerate deals

Klaviyo introduces specialized personalization models, SQL inside the Klaviyo Data Platform, and expands its autonomous agents, with voice coming as a new channel

Co-founded by former executives of Criteo and Innovorder, the company maps the journeys of 117 million consumers for Carrefour, French state railway SNCF, utility Engie and employee-benefits group Edenred. At OUIGO, SNCF’s low-cost rail brand, the first campaign driven by its predictions was enough to cover the cost of…

92% of U.S. organizations expect AI budgets to increase as data, integration, and governance demands put new pressure on IT teams

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, reported on September 8, 2026 that its first agentic campaign in EMEA, run with the programmatic trading desk Amnet France, cut …