One in Three Consumers Have Used AI Agents for Customer Service, New Research Finds
Capacity introduces The Agentic Consumer Report to examine how AI is changing consumer behavior, confidence and expectations of businesses
Airship Announces Next-Generation AI Capabilities to Deliver the Right Customer Experience in the Moment
Introduces on-device decisioning AI and zero-copy data integrations with leading data warehouses to unite customer profile data with live context; interactive demos set for Elevate’26 London on Nov. 4–5
Introducing Goal Oriented Agents: Conversational, Dynamic, and Built to Reach Resolution
As AI agents handle more complex use cases, a broader industry desire has emerged for more dynamic agents that can reach a goal, without following a script or sacrificing compliance.
Effort Inflation Puts Brand Loyalty at Risk, Netcracker/CSG Research Finds
2027 State of the Customer Experience Report shows customers turn to third-party AI for help, while effective automation and human support strengthen loyalty
Cengage Turns Coursework into Career Practice with New MindTap Simulations and Career Mapping
New career competency mapping and Workplace Simulations visibly connect coursework to workforce competencies and give students authentic opportunities to practice skills in realistic contexts
QorusDocs Launches QPilot Workspace, Where People and AI Agents Build Winning Proposals Together
Guided by pursuit intelligence, the new workspace grounds AI agents in each firm’s own people, experience and pursuit history, works inside Microsoft 365 and connects to Copilot, Claude and ChatGPT
Adeptia Automate 5.3 Makes AI Data Mapping Agentic, Bringing Intelligent ETL to Business Teams and AI Agents
Automate 5.3 lets AI agents, and the business teams working alongside them, build and validate data mappings in natural language, cutting mapping time from weeks to minutes and easing the load on scarce technical talent.
Yesterday’s Marketing Technology & AI News: October 27, 2026
Optimove builds audiences in Snowflake without copying data, Oracle puts Fusion inside ChatGPT, Stagwell buys Freestar.
46% of Frequent Shoppers Have Left a Site Ready to Buy, Gladly Survey Finds
Unanswered questions and long waits cost brands the sale, per 1,022 U.S. online shoppers
Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interaction
SAP Conversational Agent Management by Parloa Now Available
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