Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands
Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.
Expert Mode: Beyond the Search Box: The New Era of Agentic Commerce
What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part of your brand experience? The shift we are witnessing is not…
Agent Visibility Is Model-Dependent
The Brand Visibility for Agentic Commerce framework scores a brand’s data surface — what an agent can resolve, compare, and trust — and the implicit assumption…
The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement
State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and…
PYMNTS: AI-Driven Pay Later: Consumers Want Guidance, Not Unfettered Control
The PYMNTS Intelligence report, The Pay Later Ecosystem Report: Consumers Will Let AI Recommend Pay Later, But They Want Control, explores key findings from a survey…
Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away from retailers, because an agent will…
MarTech: 3 direct mail lessons for evaluating agentic commerce
This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast most of the agentic commerce startups…
The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an…
