Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away from retailers, because an agent will…
MarTech: 3 direct mail lessons for evaluating agentic commerce
This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast most of the agentic commerce startups…
The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an…
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights…
Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams,…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny from the C-suite. The conversation has shifted from vanity metrics and…
CommerceIQ: Pre-Prime Day 2026: Driving Ecommerce Performance and Addressing Critical Gaps
The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming to maximize performance and mitigate risks…
CMSWire: The Purchase Signal Most Brands Are Ignoring: The Booked Trip
This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it…
