Latest E-commerce Posts

Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think

May 25, 20256 min read

What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is…

CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag

May 18, 20251 min read

This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue…

Optimizing e-commerce returns for profit and sustainability

May 10, 20254 min read

The management of product returns is often viewed through a negative lens, focusing on the costs and logistical challenges they…

Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next

May 5, 20256 min read

Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click, and buy across platforms at…

Prioritizing data quality over quantity

Apr 25, 20255 min read

The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints,…

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