Latest MarTech Infrastructure Posts
Headless architecture provides powerful features but it is important to consider alternatives
This article was based on the interview with Liz Spranzani, CTO at Verndale by Greg Kihlström, MarTech keynote speaker for…
Understanding a headless versus traditional approach to martech infrastructure
This article was based on the interview with Liz Spranzani, CTO at Verndale by Greg Kihlström, MarTech keynote speaker for…
Getting up to speed on composable e-commerce
This article was based on the interview with Jim Tattersall of Rotate by Greg Kihlström for The Agile Brand with…
Customer journey success: data availability
When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…
Brands need multiple solutions for a strong first-party data strategy
This article was based on the interview with Carl White of Nano Interactive by Greg Kihlström, MarTech keynote speaker for…