Rethinking Attribution to See the Full Picture Across Channels
Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may…
Expert Mode: A Seat Without Decisions Is Theater, with Richard Barnett from Fusion Risk Management
Resilience belongs to other people. It’s a risk function, an IT function, a line item in the compliance budget. When the systems go down, marketing’s job…
Tempo: Beyond AI Adoption: Orchestrating the Intelligent Enterprise Portfolio
A recent study by Tempo Software, 2026 State of AI in Portfolio Management: How AI is reshaping the way PMOs and portfolio leaders plan and execute,…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012.…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become…
Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026
The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst…
Expert Mode: The Uncomfortable Truth Between AI Ambition and AI Reality with Pega’s Don Schuerman
The C-suite mandate for “more AI” has been handed down. For many of us in marketing leadership, this has resulted in a flurry of pilot projects,…
Heimdal: AI Risk Management in 2026: Bridging the Enterprise Control Divide
The State of AI Risk Management in 2026, a report by Heimdal, based on a survey of 1,000 IT professionals across the United Kingdom and the…
