Pega: Architecting Agentic AI for Measurable Enterprise Outcomes
New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic AI, reveals a clear pattern: success…
WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26,…
AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026
The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear…
Metamorphosis: Navigating AI-Driven Transformation with the State of Martech 2026 Report
As revealed in the State of Martech 2026 report by Scott Brinker and Frans Riemersma, the industry is moving from established, rule-based systems to dynamic, agentic…
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst conversations. These include Scott Brinker, Greg…
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders. The rapid advancement of AI adoption has…
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI…
