The Infrastructure Decisions Behind Successful AI Transformation
Most conversations about AI transformation start with models and use cases. Fewer start with the hardware and systems underneath them. That is a mistake, because the…
New Tools Bring New Risks: The Dangers Presented by Using Automated Systems
Today’s automated systems are wired directly into your business. They touch ticketing queues, the CRM, internal knowledge base, and the workflow automations in between. And they’re…
Rethinking Attribution to See the Full Picture Across Channels
Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may…
Expert Mode: A Seat Without Decisions Is Theater, with Richard Barnett from Fusion Risk Management
Resilience belongs to other people. It’s a risk function, an IT function, a line item in the compliance budget. When the systems go down, marketing’s job…
Tempo: Beyond AI Adoption: Orchestrating the Intelligent Enterprise Portfolio
A recent study by Tempo Software, 2026 State of AI in Portfolio Management: How AI is reshaping the way PMOs and portfolio leaders plan and execute,…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012.…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become…
Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026
The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst…
