Latest Digital Strategy Posts

The importance of cross-team collaboration to improve the customer experience

May 13, 20243 min read

This article was based on the interview with Mariam Asmar of Braze by Greg Kihlström, MarTech keynote speaker for The…

How AI is transforming the role of the CMO

May 11, 20243 min read

This article was based on the interview with Amanda Cole of Bloomreach by Greg Kihlström, MarTech keynote speaker for The…

CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance

May 5, 20242 min read

This article was written for CustomerThink by Greg Kihlström. Read the full article here. The strategic management of Customer Lifetime…

Personalization enhances marketing effectiveness

May 5, 20243 min read

Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the…

On the importance of customer lifetime value

May 5, 20243 min read

Importance of customer lifetime value. Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It…