Latest Digital Strategy Posts

Success with data-driven advertising in a first-party data world

Mar 20, 20243 min read

This article was based on the interview with Gruia Pitigoni-Aron from The Trade Desk by Greg Kihlström, MarTech keynote speaker…

CMO Roundtable Roundup – B2C Edition

Mar 19, 20243 min read

It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer…

Mobile makeover for personalized shopping experiences

Mar 18, 20243 min read

This article was based on the interview with Sarah Jarvis from Eagle Eye Solutions by Greg Kihlström, MarTech keynote speaker…

AI is an augmentation, not a replacement

Mar 16, 20243 min read

This article was based on the interview with Deane Barker of Optimizely by Greg Kihlström for The Agile Brand with…

Better decision-making with AI-based predictive analytics

Mar 15, 20242 min read

This article was based on the interview with Stephanie Shreve from PowerChord by Greg Kihlström, MarTech keynote speaker for The…