Latest Digital Strategy Posts
Prioritize more impactfully for customer and business impact
The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must…
Fragmented communication harms the customer experience
The relationship between brands and customers is increasingly complex, characterized by a multitude of communication channels and touchpoints. The fragmentation…
Streaming and shoppable TV shifts advertising strategies
The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear television to streaming platforms and…
Empowering customers with self-service solutions
In an increasingly digital world, the expectations of customers have evolved significantly. Gone are the days when customers were content…
CPO-CMO collaboration enhances business strategy
The integration of key functions within an organization is paramount to achieving sustained success. Among the most critical partnerships emerging…