Attentive: The Imperative of Intentional Personalization: Meeting 2026 Shopper Expectations
Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a…
Why the Best Customer Experience May be The One They Don’t Remember
“Forgettable” sounds like the last thing a brand should aim for, but there’s a difference between a forgettable brand and a forgettable interaction. If essential but potentially thorny interactions…
Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders
Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings…
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within…
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in…
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing…
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS…
