Latest Conversational Marketing Posts
The critical role of customer feedback
This article was based on the interview with Stacy Sherman of Doing CX Right by Greg Kihlström, MarTech keynote speaker…
The shift to decentralized search and conversation
This article was based on the interview with Christian Ward, Chief Data Officer at Yext by Greg Kihlström, MarTech keynote…
Customer communication drives successful experimentation
This article was based on the interview with Kirsty Dawe, CEO of Webeo by Greg Kihlström, Marketing Technology & AI…
A Customer’s first interaction with a brand sets the tone of the relationship
This article was based on the interview with Adam Alfia of Real Time Feedback by Greg Kihlström for The Agile…
Limiting survey questions and utilizing open-ended questions with AI-enhanced analysis
This article was based on the interview with Daniel Erickson of Viable by Greg Kihlström for The Agile Brand with…