Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within…
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in…
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing…
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS…
Agentic AI Enhances Customer Engagement
The advent of agentic AI marks a significant milestone in enhancing customer engagement. As we approach the year 2025, the importance of understanding and implementing agentic…
The future of publishing incorporates natural language chat
Chatbots are a significant part of the future of content consumption. The use of AI technology, specifically chatbots like ChatGPT, has the potential to revolutionize the…
The promise of vertically trained chatbots
A vertically trained chatbot for research is a specialized chatbot that has been trained on a specific industry or topic, such as marketing, technology, or any…
