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Measurements
- Average Order Value (AOV)
- Average Revenue Per User (ARPU)
- Bounce Rate
- Churn Rate
- Clickthrough Rate (CTR)
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Value Optimization (CVO)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Customer Effort Score (CES)
- Customer Lifetime Value (CLV)
- Customer Satisfaction Score (CSAT)
- Experience data and operational data
- Key Performance Indicator (KPI)
- Monthly Recurring Revenue (MRR)
- Multi-touch Attribution
- Net Promoter Score (NPS)
- Recency, Frequency, and Monetary (RFM)