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Knowledge Base category: Measurements

Definitions of marketing measurements and KPIs

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Measurements

Measurements

Average Order Value (AOV)
Churn Rate
Clickthrough Rate (CTR)
Conversion Rate
Cost Per Lead (CPL)
Customer Acquisition Cost (CAC)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Satisfaction Score (CSAT)
Key Performance Indicator (KPI)
Multi-touch Attribution
Net Promoter Score (NPS)
Recency, Frequency, and Monetary (RFM)
Retention Rate
Return on Ad Spend (ROAS)
Return on Experience
Total Cost of Ownership (TCO)
User Engagement

North Star Goals (5)

_North Star Goals
Agile, Customer-Centric Culture
Customer Lifetime Value Model
First-Party Customer View
1:1 Omnichannel Personalization

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