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Measurements
- Audience Growth Rate (AGR)
- Average Order Value (AOV)
- Average Revenue Per Account (ARPA)
- Average Revenue Per User (ARPU)
- Bounce Rate
- Churn Rate (CR)
- Clickthrough Rate (CTR)
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Value Optimization (CVO)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Customer Effort Score (CES)
- Customer Lifetime Value (CLV)
- Customer Satisfaction Score (CSAT)
- Direct-to-Consumer Advertising Spend (DAS)
- Employee Lifetime Value (ELV)
- Key Performance Indicator (KPI)
- Lead Velocity Rate (LVR)