Measurements

• Average Order Value (AOV)
• Average Revenue Per User (ARPU)
• Bounce Rate
• Churn Rate
• Clickthrough Rate (CTR)
• Conversion Rate
• Conversion Rate Optimization (CRO)
• Conversion Value Optimization (CVO)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Customer Effort Score (CES)
• Customer Lifetime Value (CLV)
• Customer Satisfaction Score (CSAT)
• Experience data and operational data
• Key Performance Indicator (KPI)
• Monthly Recurring Revenue (MRR)
• Multi-touch Attribution
• Net Promoter Score (NPS)
• Recency, Frequency, and Monetary (RFM)