Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo

This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates…

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Trust by Design: How Fintech UX Shapes Brand Perception

Trust in financial services is not won in a campaign. It is won or lost inside the product, one screen at a time. For a category…

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Expert Mode: Beyond the Endless Aisle with Dan Bennett and Alexandra Seaman from Furniture.com

The prevailing wisdom was that more choice was inherently better. But we’re starting to see the cracks in that foundation. For high-consideration purchases—the ones that are…

How AI is Rewiring the Consumer Decision Cycle Through Cognitive Offloading

How AI is Rewiring the Consumer Decision Cycle Through Cognitive Offloading

Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence. 

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105 Customer Experience Statistics for 2026

105 customer experience statistics for 2026 on AI in service, trust, loyalty, personalization, and CX operations — compiled from 23 studies and fully sourced.

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Beyond the Buzzer: Engineering Fan Loyalty in a Post-Game World with Ben Lewis from Infobip

The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four quarters. It’s a year-round campaign fought in the quiet moments between…

Why the Best Customer Experience May be The One They Don’t Remember

Why the Best Customer Experience May be The One They Don’t Remember

“Forgettable” sounds like the last thing a brand should aim for, but there’s a difference between a forgettable brand and a forgettable interaction. If essential but potentially thorny interactions…

How CMOs Can Use Customer Maps to Plan Better Regional Campaigns

How CMOs Can Use Customer Maps to Plan Better Regional Campaigns

A customer map is how a CMO sees that unevenness before committing the budget to it. Mapping software can help improve the process.


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