CMSWire: The Purchase Signal Most Brands Are Ignoring: The Booked Trip
This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it…
CMSWire: CRMC Recap – What Customer Loyalty Has to Look Like Before AI Can Help It
This article was written by Greg Kihlström for CMSWire. CRMC 2026 surfaced three recurring failures in retail loyalty strategy — brands that listen superficially, friction that…
LiveOps: Closing the CX Resolution Gap: Why AI-Powered Speed Needs Human-Centric Outcomes
The Liveops 2026 Resolution Gap Report reveals that despite the perceived speed of AI-powered CX, customers prioritize comprehensive issue resolution and seamless human escalation over mere…
Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value
The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior…
TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising…
Navigating the AI-Driven Consumer Landscape: Key Insights from Comscore’s Q1 2026 Intelligence Report
Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For…
The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53%…
How marketers can reach polyclass audiences
New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context, and many now operate with overlapping…
