Category: Research

Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI answers.

Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility challenge.

A recent study by Tempo Software, 2026 State of AI in Portfolio Management: How AI is reshaping the way PMOs and portfolio leaders plan and execute, reveals a critical distinction: merely “using” AI does not confer an advantage.

A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers to effectively integrate AI into enterprise marketing operations.

93% of Americans Support AI Data Center Development — Just Not Near Them, a recent survey commissioned by HostingAdvice.com reveals that 93% of Americans support AI data center development nationally, yet only 35% would vote to approve one in their own hometown.

The Harris Poll’s annual AutoTECHCAST study, based on over 20 years of tracking more than 10,000 consumers and 40 emerging technologies, provides a comprehensive view into this dynamic landscape. This article translates key findings from AutoTECHCAST 2026 into actionable insights for enterprise leaders navigating the future of automotive innovation.

This disparity, highlighted in the NPS Benchmark Report: Decade Edition by CustomerGauge, indicates that while CX practitioners are executing better, they are often failing to prove the monetary value of their efforts, risking their programs’ strategic relevance and budget stability.

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual burden of $4.63 trillion, surpassing Japan’s predicted GDP for 2026.

A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just 25% consistently measure AI’s impact with clear Key Performance Indicators (KPIs). This imbalance between adoption speed and strategic oversight necessitates a focused approach…