Category: Research

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual burden of $4.63 trillion, surpassing Japan’s predicted GDP for 2026.

A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just 25% consistently measure AI’s impact with clear Key Performance Indicators (KPIs). This imbalance between adoption speed and strategic oversight necessitates a focused approach…

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum, provides timely insights into the evolving landscape of AI brand perception, offering a data-driven foundation for strategic enterprise decisions.

A recent analysis by Chaser, drawing on data from 290,214 delegated tasks completed between June 2024 and June 2026 across 8,111 individuals and 1,109 teams, provides empirical insights into the factors that drive on-time task delivery.

The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and opportunities shaping the rapidly evolving advertising landscape.

A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%) and cash bonuses or promotional offers (39%) were the top incentives for switching checking accounts.

To understand this shift, Oxylabs Research, Tech Layoffs Meet Hiring Surge: Inside the 850,000 Job Postings Reshaping American Tech Careers, analyzed approximately 850,000 U.S. tech job postings published between January 2025 and March 2026, revealing critical insights into the skills and platforms employers prioritize.

The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst increasing competitive intensity and shifting buyer behaviors.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.