Category: Research

A recent global study by CSG, involving 1,800 “digital citizens” surveyed from July to August 2026, reveals that 3 out of 4 consumers find resolving an issue with a brand requires as much or more effort than it did a year ago.

According to YouGov’s Black Friday and Cyber Monday 2026 report, U.S. consumers are demonstrating a consistent appetite for BFCM sales, with specific demographic segments leading the purchasing intent.

The Cyber Five period—Thanksgiving through Cyber Monday—represents a critical window for retail and e-commerce brands, often viewed as the peak of holiday sales activity. However, new research from Acoustic’s 2026 Cyber Five Gap Report reveals a significant disconnect between marketer strategies and actual shopper behavior, leading to missed revenue…

The 2026 U.S. Hispanic Market Report by Claritas underscores that this is not a monolithic market but a complex, multi-faceted audience whose acculturation levels, language preferences, and digital behaviors demand sophisticated engagement strategies.

In today’s complex marketplace, brand awareness is no longer sufficient. Customers and B2B buyers face a deluge of information, much of it AI-generated, making it increasingly difficult to discern authenticity and build genuine trust.

A recent study conducted by Five9 and Hanover Research in April 2026, surveying 3,000 consumers and 600 business decision-makers across the US, UK, and Germany, reveals critical insights into consumer trust, frustration points, and preferences regarding AI in customer service.

A recent study by Demand-Genius, Selling GEO, surveyed 47 B2B agencies, primarily senior commercial leaders and owners, offering a candid look into how they are pricing, packaging, and delivering AI search capabilities.

New research from TFC finds that as AI accelerates, the one thing it cannot replicate is the experience of being there — and reveals how Connection, Credibility, and Conviction close the gap between knowing and believing to multiply the impact of live.

The Tubular Q3 2026 Social Video Benchmarks Report, based on global data from Tubular Labs and Chartbeat, Inc. for the first half of 2026 (1H26), provides benchmarks and actionable insights for senior marketing and CX leaders to optimize social video strategies and demonstrate measurable returns.

The Riverbed Global Survey 2026 underscores that while the ambition for AI-driven autonomy is universal, readiness lags significantly. Success hinges on addressing foundational challenges related to data quality, achieving unified observability across fragmented IT environments, and strategically consolidating the technology stack.