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MarTech: Driving growth through data: Optimizing the purchase stage

The following article was written for MarTech by Greg Kihlström. Without good data collection, access…

ByByAgile Brand GuideMay 15, 20251 min read

#135 Emotional Imprinting and the Future of Experience Management

Join us for a special episode featuring Lou Carbone, widely regarded as the father of…

ByByAgile Brand GuideMay 15, 20253 min read

CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?

This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in…

ByByAgile Brand GuideMay 14, 20252 min read

#29: One Amazing Thing About Nfinite with Mark Elfenbein

With e-commerce buyers demanding high-quality, engaging visuals, and retailers are under immense pressure to deliver…

ByByAgile Brand GuideMay 13, 20254 min read

Partners in CJO: the teams that make journey orchestration successful

To achieve success with customer journey orchestration, a marketing team must collaborate with several other…

ByByAgile Brand GuideMay 12, 20253 min read

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in…

ByByAgile Brand GuideMay 11, 202522 min read

Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul

H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…

ByByAgile Brand GuideMay 11, 20256 min read

Optimizing e-commerce returns for profit and sustainability

The management of product returns is often viewed through a negative lens, focusing on the…

ByByAgile Brand GuideMay 10, 20254 min read