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MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access…
#135 Emotional Imprinting and the Future of Experience Management
Join us for a special episode featuring Lou Carbone, widely regarded as the father of…
CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in…
#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
The consumer is no longer navigating the map—they are the map. Welcome to the era…
#29: One Amazing Thing About Nfinite with Mark Elfenbein
With e-commerce buyers demanding high-quality, engaging visuals, and retailers are under immense pressure to deliver…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other…
#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Optimizing e-commerce returns for profit and sustainability
The management of product returns is often viewed through a negative lens, focusing on the…