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#668: The Five Levels of AI with Courtney Baker, Knownwell
Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the…
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to…
#132 David vs. Goliath: Competing with the Big Banks on Customer Experience
What does it really take for smaller banks and mid-sized businesses to triumph over industry…
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a…
#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
When you think of cameras in construction, do you see them as just security tools—or…
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a…
#27: One Amazing Thing About Treasure Data with Mark Tack
Welcome to One Amazing About Treasure Data, and their campaign that ran during Adobe Summit…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns…