MarTechipedia
Book Series
Academy
Insights
Podcasts
Store

The Agile Brand Guide

Exploring the MarTech & CX Landscape

MarTechipedia
Book Series
Academy
Insights
Podcasts
Store

Knowledge Base category: Martechipedia Wiki

Welcome to the Martechipedia Wiki, a continual work in progress. If you have suggestions for terms or concepts to be added, please go to the contact page and submit a request.

Home » Martechipedia Wiki

Home
Martechipedia

Concepts (32)

Agile Brand
Build vs. Buy
Change Management
Continuous Improvement
Customer Experience (CX)
Customer-First, Employee-Driven

View all 32 articles

Models & Frameworks (11)

12 Agile Principles
3 Types of Project Management Offices (PMOs)
Absorptive Capacity
Business Value Pyramid
Business Value Realization Formula
Center of Excellence (CoE)

View all 11 articles

Data (5)

1st Party Data
2nd party data
3rd party data
Analytics
Zero Party Data

View all 5 articles

Measurements (29)

Average Order Value (AOV)
Bounce Rate
Churn Rate
Clickthrough Rate (CTR)
Conversion Rate
Conversion Rate Optimization (CRO)

View all 29 articles

Agile Marketing (15)

Agile Marketing Resources
Elements of Scrum

View all 15 articles

Platforms (9)

Consent Management Platform (CMP)
Conversational AI
Customer Journey Orchestration (CJO)
Data Clean Room
Data Management Platform (DMP)
Digital Experience Platform (DXP)

View all 9 articles

Tactics (7)

A/B Testing
Account-based Marketing (ABM)
Brand Garden
Marketing Automation
Pay-Per-Click (PPC)
Search Engine Optimization (SEO)

View all 7 articles

Terms (29)

Account-Based Marketing (ABM)
AIDA - Attention/Awareness, Interest, Desire, Action
B2B (Business to Business)
B2C (Business to Consumer Marketing)
Brand Awareness
Business Value

View all 29 articles

Books (6)

Digital Delight: Planning, measuring, and optimizing great digital CX and EX
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
Meaningful Measurement of the Customer Experience (2022)
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
The Center of Experience (2020)

View all 6 articles

Resources (4)

CDP Institute
Chiefmartec Marketing Technology Landscape (Infographic)
Hubspot Ultimate Dictionary of Marketing Terms
The Agile Brand with Greg Kihlström Podcast

View all 4 articles

Roles & Teams (1)

Marketing Operations

History and Background (2)

History of Search Engines
History of the Customer Data Platform (CDP)

View all 2 articles

Concepts
Models & Frameworks
Data
Measurements
Agile Marketing
- Agile Marketing Resources
- Elements of Scrum
Platforms
Tactics
Terms
Books
Resources
Roles & Teams
- Marketing Operations
History and Background
- History of Search Engines
- History of the Customer Data Platform (CDP)

Search

Recent Posts

MarTech: The 4 categories of AI that impact marketing: Generative AI
The 3 types of Project Management Offices (PMOs)
A review of the components of project management
Forbes: Best Practices For Revisiting Your Audience Segments
The Business Value of a Great Employee Experience

Recent Comments

No comments to show.

Footer

The Agile Brand Guide
Martechipedia
Book Series
Academy
Insights

LinkedIn
Twitter

Greg Kihlstrom
The Agile Brand Podcast
Blog
Books
Speaking
Workshops & Training

Twitter
LinkedIn
Instagram

GK5A
Consulting & Advisory
MarTech Evaluation

Twitter
LinkedIn

Sign up for The Agile Brand Guide Newsletter

©The Agile Brand, LLC. All rights reserved.

Home
Privacy Policy
About
The Agile Brand
GK5A