Martechipedia™ Wiki Archives

Concepts

These are high-level concepts for marketing technology.

Models and frameworks that can be used in order to measure and build marketing technology, CX and digital transformation initiatives

Types of data related to marketing technology

Definitions of marketing measurements and KPIs

All things Agile Marketing, with a focus on Scrum approaches

This is a collection of marketing technology platforms

Marketing tactics associated with the Marketing Technology areas discussed.

Marketing Technology terms that don't fit in other categories, but are still useful to the discussion.

These are resources for marketing technology professionals and teams

Marketing technology roles within organizations, and teams they may belong to.

History and Background of marketing technology platforms, trends, and products.